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ื ืžืฆืื• 45 ืชื•ืฆืื•ืช ื‘ืœื™ ืžื•ื ื—ื™ ื—ื™ืคื•ืฉ

  • ื›ื•ื—ื• ืฉืœ ื ืจื˜ื™ื‘ ืžื•ืชืื: ืฉื™ื•ื•ืง ืžื ืฆื— ืœื—ื“ื™ืจื” ืœืืจื’ื•ื ื™ื ื’ื“ื•ืœื™ื

    ื—ื“ื™ืจื” ืœืืจื’ื•ื ื™ื ื’ื“ื•ืœื™ื ื•ืžื‘ื•ืกืกื™ื ื”ื™ื ืžืฉื™ืžื” ืžืืชื’ืจืช. ืฉื—ืงื ื™ื ืจื‘ื™ื ืคื•ืขืœื™ื ื‘ืฉื•ืง, ื•ื”ืชื—ืจื•ืช ืขืœ ืชืฉื•ืžืช ื”ืœื‘ ืฉืœ ืžืงื‘ืœื™ ื”ื”ื—ืœื˜ื•ืช ืงืฉื”. ืืกื˜ืจื˜ื’ื™ื™ืช ืฉื™ื•ื•ืง ื™ืขื™ืœื” ื—ื™ื™ื‘ืช ืœื›ืœื•ืœ ื ืจื˜ื™ื‘ ืžื•ืชืื, ื”ืžื“ื’ื™ืฉ ืืช ื”ืขืจืš ื”ืžื•ืกืฃ ื”ื™ื™ื—ื•ื“ื™ ืฉืœื›ื ืขื‘ื•ืจ ื›ืœ ืคื•ื ืงืฆื™ื” ื‘ืืจื’ื•ืŸ. ื”ื ืจื˜ื™ื‘ ื›ื›ืœื™ ืืกื˜ืจื˜ื’ื™ ื ืจื˜ื™ื‘ ื”ื•ื ืกื™ืคื•ืจ ื‘ืขืœ ื”ืชื—ืœื”, ืืžืฆืข ื•ืกื•ืฃ, ื”ืžื›ื™ืœ ื“ืžื•ื™ื•ืช, ืขืœื™ืœื”, ืืชื’ืจ ื•ืคืชืจื•ืŸ. ืกื™ืคื•ืจ ืžื•ืชื’ ื”ื•ื ื™ื™ืฉื•ื ืขืงืจื•ื ื•ืช ืืœื• ืขืœ ืžื•ืชื’, ืชื•ืš ื”ืขื‘ืจืช ืžืกืจื™ื ื•ืขืจื›ื™ื ื‘ืฆื•ืจื” ืžืจืชืงืช ื•ืžืขื•ืจืจืช ื”ืฉืจืื”. ื”ืชืืžืช ื”ื ืจื˜ื™ื‘ ืœืงื”ืœ ื”ื™ืขื“ ื›ื™ื“ื•ืข, ื—ืฉื•ื‘ ืœื”ืชืื™ื ืืช ื”ื ืจื˜ื™ื‘ ืœืชืจื‘ื•ืช ื•ืœืขืจื›ื™ื ืฉืœ ื”ืืจื’ื•ืŸ. ืœืฉื ื›ืš ืขืจื›ื• ืžื—ืงืจ ืžืงื“ื™ื ืขืœ ื”ืืจื’ื•ืŸ, ื“ืจื™ืฉื•ืช ื”ืกืฃ ื”ื˜ื›ื ื•ืœื•ื’ื™ื•ืช ืฉืœื•, ืžืชื—ืจื™ื• ื•ื”ืืชื’ืจื™ื ื”ืขื•ืžื“ื™ื ื‘ืคื ื™ื•. ืขื›ืฉื™ื• ืฉื™ืฉ ืœื›ื ืืช ื›ืœ ื”ืžื™ื“ืข ื”ื "ืœ, ืงื—ื• ืืช ื›ืœ ื”ื™ื“ืข ืœืฉืœื‘ ื”ื‘ื ืฉืœ ื”ื ืจื˜ื™ื‘ ื•ื”ื•ื ื™ืฆื™ืจืช ืชืชื™- ื ืจื˜ื™ื‘ื™ืช ื”ืžืฉืงืคื™ื ืืช ื”ื˜ื›ื ื•ืœื•ื’ื™ื”, ืžื•ืฆืจ ืื• ืฉื™ืจื•ืช ืฉืœื›ื ืžื–ื•ื•ื™ืช ืจืื™ื” ืฉืœ ืคื•ื ืงืฆื™ื•ืช ืฉื•ื ื•ืช ื‘ืืจื’ื•ืŸ ย ืฉืื•ืชืŸ ืชืจืฆื• ืœืจืชื•ื ื›ืชื•ืžื›ื™ ื”ื˜ื›ื ื•ืœื•ื’ื™ื” ืฉืœื›ื. ื”ืชืืžืช ื”ื ืจื˜ื™ื‘ ืœืงื”ืœ ื”ื™ืขื“ ื”ืคื ื™ื ืืจื’ื•ื ื™ ืฉืืœื™ื• ืชืจืฆื• ืœื—ื“ื•ืจ ื‘ืืจื’ื•ื ื™ื ื’ื“ื•ืœื™ื, ืจื•ื‘ ื”ืกื™ื›ื•ื™ื™ื ืฉื ืฆื˜ืจืš ืœืคื ื•ืช ืœืžืกืคืจ ืคื•ื ืงืฆื™ื•ืช ื‘ืชื•ืš ื”ืืจื’ื•ืŸ ื›ื“ื™ ืœื”ื ื™ืข ืืช ืชื”ืœื™ืš ื“ืจื™ืกืช ื”ืจื’ืœ ืฉืœื ื• ื‘ืืจื’ื•ืŸ. ื”ืžื˜ืจื” ืœืฉื›ื ืข ืื•ืชื ืœืชืช ื”ื–ื“ืžื ื•ืช ืœืชื”ืœื™ืš ื ื™ืกื•ื™ ื”ื˜ื›ื ื•ืœื•ื’ื™ื” ืฉืœื ื• ื‘ืืจื’ื•ืŸ ืืœื™ื• ื ืจืฆื” ืœื—ื“ื•ืจ. ื”ืืชื’ืจื™ื ื•ื”ืฆืจื›ื™ื ืฉืœ ื›ืœ ืคื•ื ืงืฆื™ื” ื‘ืืจื’ื•ืŸ ืฉื•ื ื™ื. ืกืžื ื›"ืœ ื›ืกืคื™ื ื™ืชืžืงื“ ื‘ื—ื™ืกื›ื•ืŸ ื‘ืขืœื•ื™ื•ืช, ื™ืขื™ืœื•ืช ื•ืชื–ืจื™ื ืžื–ื•ืžื ื™ื, ื‘ืขื•ื“ ืฉืกืžื ื›"ืœ ืคื™ืชื•ื— ื™ืชืžืงื“ ื‘ืงื™ืฆื•ืจ ืชื”ืœื™ื›ื™ื, ื—ื“ืฉื ื•ืช ื•ื˜ื›ื ื•ืœื•ื’ื™ื•ืช ืžืชืงื“ืžื•ืช. ืœื›ืŸ ื—ืฉื•ื‘ ืœื™ื™ืฆืจ ืชืชื™ ื ืจื˜ื™ื‘ื™ื ื”ืžื“ื’ื™ืฉื™ื ืืช ื”ืคืชืจื•ื ื•ืช ืžื ืงื•ื“ืช ื”ืžื‘ื˜ ืฉืœ ื›ืœ ืคื•ื ืงืฆื™ื” ืจืœื•ื•ื ื˜ื™ืช ื‘ืืจื’ื•ืŸ. ื—ืฉื•ื‘ ืœืงื™ื™ื ืžื—ืงืจ ืžืขืžื™ืง ื•ืœื”ื‘ื™ืŸ ืืช ื”ืืชื’ืจื™ื ื”ืืœื” ืžื”ื–ื•ื•ื™ื•ืช ื”ืฉื•ื ื•ืช ืฉื‘ืืจื’ื•ืŸ ื›ืš ืฉื›ืฉืคื•ื ืงืฆื™ื” ืื—ืช ืชื“ื‘ืจ ืขื ื”ืฉื ื™ื™ื” ื›ื‘ืจ: ื”ืคื•ื ืงืฆื™ื•ืช ื”ื›ื™ืจื• ืืช ื”ืžื•ืฆืจ/ื˜ื›ื ื•ืœื•ื’ื™ื”/ืฉื™ืจื•ืช ืฉืœืš. ื”ืŸ ื™ื‘ื™ื ื• ืืช ื”ืชื•ืขืœืช ืฉืืชื ืžื‘ื™ืื™ื ืขื‘ื•ืจ ื›ืœ ืื—ืช ืžื”ืŸ. ื™ื’ื“ื™ืœ ืืช ื”ืกื™ื›ื•ื™ ืฉื”ืŸ ื™ืกื›ื™ืžื• ืฉืฉื•ื•ื” ืœืชืช ืœื›ื ื”ื–ื“ืžื ื•ืช. ื”ื ืจื˜ื™ื‘ ืขื‘ื•ืจ ืคื•ื ืงืฆื™ื•ืช ืฉื•ื ื•ืช: ย  ืกืžื ื›"ืœ ื›ืกืคื™ื: ย ื”ื“ื’ืฉ ื™ื”ื™ื” ืขืœ ื—ื™ืกื›ื•ืŸ ื‘ืขืœื•ื™ื•ืช, ื™ืขื™ืœื•ืช, ื™ืฆื™ืจืช ืžื ื•ืขื™ ืจื•ื•ื—, ื”ื’ื“ืœืช ืชื–ืจื™ื ืžื–ื•ืžื ื™ื ื•ื—ื™ืกื›ื•ืŸ ื‘ื—ื•ืžืจื™ ื’ืœื ื•ื‘ื›ื— ืื“ื. ย  ืกืžื ื›"ืœ ืคื™ืชื•ื—: ย ื”ื“ื’ืฉ ื™ื”ื™ื” ืขืœ ืงื™ืฆื•ืจ ืชื”ืœื™ื›ื™ ืคื™ืชื•ื—, ืฉื™ืžื•ืฉ ื‘ืฉืคืช ืคื™ืชื•ื— ืื—ื™ื“ื” ื•ืชื•ืืžืช, ืคื™ืฉื•ื˜ ืชื”ืœื™ืš ื”ืคื™ืชื•ื—, ื”ืฆืขืช ืžืžืฉืงื™ื ืื•ื˜ื•ืžื˜ื™ื™ื, ืชื”ืœื™ื›ื™ ืื•ื˜ื•ืžืฆื™ื” ื•ื™ื›ื•ืœืช ืžืžืฉืง ืœื›ืœ ืคืœื˜ืคื•ืจืžื”. ย  ืกืžื ื›"ืœ ืฉื™ื•ื•ืง ืื• ืžื›ื™ืจื•ืช: ย ื”ื“ื’ืฉ ื™ื”ื™ื” ืขืœ ื—ื•ื•ื™ืช ื”ืœืงื•ื—, ื‘ื™ื“ื•ืœ ืžืžืชื—ืจื™ื ื‘ืฉื•ืง, ืชื”ืœื™ืš ืกื’ื™ืจืช ืขืกืงื” ืงืฆืจ ื•ื™ืขื™ืœ, ื™ื›ื•ืœืช ืœื™ื™ืฆืจ ืžื•ื“ืœ ืชืžื—ื•ืจ ื•ืชื•ื›ื ื™ืช ืขืกืงื™ืช ื˜ื•ื‘ื•ืช ื™ื•ืชืจ. ื›ืžื•ื‘ืŸ ืฉื™ืฉ ืคื•ื ืงืฆื™ื•ืช ื ื•ืกืคื•ืช ื›ื’ื•ืŸ ืกืžื ื›"ืœ ืžืฉืื‘ื™ ืื ื•ืฉ, ืกืžื ื›"ืœ ืชืคืขื•ืœ ื•ื›ื•' ืชืœื•ื™ ื‘ืžื™ ื”ื ื”ืคื•ื ืงืฆื™ื•ืช ื”ืจืœื•ื•ื ื˜ื™ื•ืช ืœื›ื. ืœื”ืœืŸ ื˜ื‘ืœื” ืฉื™ื›ื•ืœื” ืœืกื™ื™ืข ื‘ืžื™ืคื•ื™ ื”ืžืกืจื™ื ื”ืจืœื•ื•ื ื˜ื™ื™ื ืขื‘ื•ืจ ืขืœ ืคื•ื ืงืฆื™ื” ื‘ืืจื’ื•ืŸ. ืคืจื™ืฆืช ื”ื“ืจืš ื”ืฉื™ื•ื•ืงื™ืช ืฉืœื›ืŸ ืžืชื—ื™ืœื” ื›ืืŸ. ื‘ื•ืื• ื ื“ื‘ืจ.

  • ืฉื™ื•ื•ืง ื›ื•ื‘ืฉ: ื›ื•ื—ื• ืฉืœ ื ืจื˜ื™ื‘ ื•ืกื™ืคื•ืจ ืžื•ืชื’ ื‘ืขื•ืœื ื”ืขืกืงื™

    ืฉื™ื•ื•ืง ื›ื•ื‘ืฉ: ื“ืžื™ื™ื ื• ืœื›ื ืฉื ื™ ืื ืฉื™ื, ืื™ืฉื” ื•ื’ื‘ืจ, ืขื•ืžื“ื™ื ืžื•ืœ ืชืžื•ื ื” ืžื•ืคืœืื”. ื”ืื™ืฉื”, ื‘ืขืœืช ื ื˜ื™ื™ื” ื™ืฆื™ืจืชื™ืช, ืžื‘ื™ื˜ื” ื‘ืชืžื•ื ื” ื•ืžืชืคืขืœืช ืžื”ืฆื‘ืขื™ื ื”ืขื–ื™ื, ืžื”ืงื•ืžืคื•ื–ื™ืฆื™ื” ื”ืžื™ื•ื—ื“ืช ื•ืžื”ืจื’ืฉ ืฉื”ื™ื ืžืขื•ืจืจืช ื‘ื”. ื”ื’ื‘ืจ, ืœืขื•ืžืชื”, ืžืชืžืงื“ ื‘ืคืจื˜ื™ื ื”ื˜ื›ื ื™ื™ื: ื’ื•ื“ืœ ื”ืชืžื•ื ื”, ื˜ื›ื ื™ืงืช ื”ืฆื™ื•ืจ, ืกื•ื’ ื”ืžืกื’ืจืช. ืฉื ื™ ืื ืฉื™ื ืืœื• ืžื™ื™ืฆื’ื™ื ืืช ืฉืชื™ ื”ืื•ื ื•ืช ืฉืœ ื”ืžื•ื— ืฉืœื ื•: ื”ืื•ื ื” ื”ื™ืžื ื™ืช, ื”ืื—ืจืื™ืช ืขืœ ื™ืฆื™ืจืชื™ื•ืช, ืจื’ืฉ ื•ืชืคื™ืกื” ืžืจื—ื‘ื™ืช, ื•ื”ืื•ื ื” ื”ืฉืžืืœื™ืช, ื”ืื—ืจืื™ืช ืขืœ ืœื•ื’ื™ืงื”, ืื ืœื™ื–ื” ื•ื—ืฉื™ื‘ื” ืจืฆื™ื•ื ืœื™ืช. ื ืจื˜ื™ื‘ ืžื•ืฆืœื— ืื™ื ื• ืžืกืชื›ื ืจืง ื‘ืคื ื™ื™ื” ืœืื•ื ื” ื”ืฉืžืืœื™ืช ืฉืœ ืงื”ืœ ื”ื™ืขื“. ื”ื•ื ืžื—ื™ื™ื‘ ื™ืฆื™ืจืช ื—ื™ื‘ื•ืจ ืจื’ืฉื™ ืขืžื•ืง, ื”ืžื•ืฉื’ ื‘ืืžืฆืขื•ืช ืกื™ืคื•ืจ ืžื•ืชื’ ื—ื–ืง ื•ืžืจืชืง. ืกื™ืคื•ืจ ื–ื”, ื”ืžื›ื•ื ื” ื’ื "ื ืจื˜ื™ื‘", ืคื•ืชื— ืฆื•ื”ืจ ืœืขื•ืœื ื”ืขืจื›ื™ื, ื”ื—ื–ื•ืŸ ื•ื”ื™ื™ื—ื•ื“ื™ื•ืช ืฉืœ ื”ื—ื‘ืจื”, ื•ืžืืคืฉืจ ืœืœืงื•ื—ื•ืช ืคื•ื˜ื ืฆื™ืืœื™ื™ื ืœื”ืชื—ื‘ืจ ืืœื™ื” ื‘ืจืžื” ืขืžื•ืงื” ื™ื•ืชืจ. ื ืจื˜ื™ื‘ ื•ืกื™ืคื•ืจ ืžื•ืชื’: ื›ืœื™ ืจื‘ ืขื•ืฆืžื” ื ืจื˜ื™ื‘ ื”ื•ื ืกื™ืคื•ืจ ื‘ืขืœ ื”ืชื—ืœื”, ืืžืฆืข ื•ืกื•ืฃ, ื”ืžื›ื™ืœ ื“ืžื•ื™ื•ืช, ืขืœื™ืœื”, ืืชื’ืจ ื•ืคืชืจื•ืŸ. ืกื™ืคื•ืจ ืžื•ืชื’ ื”ื•ื ื™ื™ืฉื•ื ืขืงืจื•ื ื•ืช ื”ืกื™ืคื•ืจstorytelling ย ืขืœ ืžื•ืชื’, ืชื•ืš ืฉื™ืžื•ืฉ ื‘ื ืจื˜ื™ื‘ื™ื ืฉื•ื ื™ื ื›ื“ื™ ืœื”ืขื‘ื™ืจ ืืช ืžืกืจื™ื• ื•ืขืจื›ื™ื•. ืžื“ื•ืข ื ืจื˜ื™ื‘ ื•ืกื™ืคื•ืจ ืžื•ืชื’ ื—ืฉื•ื‘ื™ื? ื™ืฆื™ืจืช ื—ื™ื‘ื•ืจ ืจื’ืฉื™: ย ืกื™ืคื•ืจื™ื ืžืขื•ืจืจื™ื ืจื’ืฉื•ืช, ื•ืชื•ืจืžื™ื ืœื—ื™ื‘ื•ืจ ืจื’ืฉื™ ืขืžื•ืง ื™ื•ืชืจ ื‘ื™ืŸ ื”ืžื•ืชื’ ืœืœืงื•ื—ื•ืช. ื”ื‘ื ื” ืขืžื•ืงื” ื™ื•ืชืจ: ย ื ืจื˜ื™ื‘ ืžืืคืฉืจ ืœื”ืขื‘ื™ืจ ืืช ืขืจื›ื™ ื”ืžื•ืชื’, ื—ื–ื•ืŸ, ื•ืžื˜ืจื•ืช ื‘ืฆื•ืจื” ื‘ืจื•ืจื” ื•ืžืขื•ืจืจืช ื”ืฉืจืื”. ย  ื‘ื™ื“ื•ืœ ืžื”ืžืชื—ืจื™ื: ย  ืกื™ืคื•ืจ ืžื•ืชื’ ื™ื™ื—ื•ื“ื™ ื•ืžืขื ื™ื™ืŸ ืžื‘ื“ื™ืœ ืืช ื”ืžื•ืชื’ ืžื”ืžืชื—ืจื™ื ื•ืžืขื ื™ืง ืœื• ื™ืชืจื•ืŸ ืžืฉืžืขื•ืชื™. ื–ื™ื›ืจื•ืŸ ืขืžื™ื“: ย ืื ืฉื™ื ื ื•ื˜ื™ื ืœื–ื›ื•ืจ ืกื™ืคื•ืจื™ื ื˜ื•ื‘ื™ื ื™ื•ืชืจ ืžืืฉืจ ืขื•ื‘ื“ื•ืช ื™ื‘ืฉื•ืช. ืกื™ืคื•ืจ ืžื•ืชื’ ื—ื–ืง ื™ื™ืฉืืจ ื—ืงื•ืง ื‘ื–ื™ื›ืจื•ืŸ ื”ืœืงื•ื—ื•ืช ืœืื•ืจืš ื–ืžืŸ. ย  ื™ืฆื™ืจืช ืงื”ื™ืœื”: ย  ื ืจื˜ื™ื‘ ืžืฉื•ืชืฃ ื™ื•ืฆืจ ืชื—ื•ืฉืช ืฉื™ื™ื›ื•ืช ื•ื—ื™ื‘ื•ืจ ื‘ื™ืŸ ืœืงื•ื—ื•ืช ื”ืžื•ืชื’, ื•ืžื•ื‘ื™ืœ ืœื™ืฆื™ืจืช ืงื”ื™ืœื” ื ืืžื ื”. ื›ื™ืฆื“ ื ื™ืชืŸ ืœื™ืฆื•ืจ ื ืจื˜ื™ื‘ ื•ืกื™ืคื•ืจ ืžื•ืชื’ ืžื•ืฆืœื—ื™ื? ย  ื”ื’ื“ืจืช ืงื”ืœ ื”ื™ืขื“: ย ื”ื‘ื ืช ืงื”ืœ ื”ื™ืขื“, ืฆืจื›ื™ื•, ืจืฆื•ื ื•ืชื™ื• ื•ื—ืฉืฉื•ืชื™ื•, ื”ื™ื ื”ื‘ืกื™ืก ืœื™ืฆื™ืจืช ื ืจื˜ื™ื‘ ืจืœื•ื•ื ื˜ื™ ื•ืžื•ืชืื. ย  ื–ื™ื”ื•ื™ ืขืจื›ื™ ื”ืžื•ืชื’: ย ืžื”ื ื”ืขืจื›ื™ื ื”ืžืจื›ื–ื™ื™ื ืฉืžื™ื™ืฆื’ื™ื ืืช ื”ืžื•ืชื’? ืžื”ื™ ื”ืฉืœื™ื—ื•ืช ืฉืœื•? ย  ื”ื’ื“ืจืช ื”ืืชื’ืจ: ย ืžื”ื• ื”ืืชื’ืจ ืฉืืœื™ื• ืžืชื™ื™ื—ืก ื”ืžื•ืชื’? ืื™ื–ื” ืืชื’ืจ ืคื•ืชืจืช ื”ื˜ื›ื•ื ื•ืœื•ื’ื™ื”, ื”ืžื•ืฆืจ, ื”ืฉื™ืจื•ืช ืฉืœื›ื? ย  ื™ืฆื™ืจืช ื’ื™ื‘ื•ืจ: ย ืžื™ ื”ื“ืžื•ืช ื”ืžืจื›ื–ื™ืช ื‘ืกื™ืคื•ืจ ื”ืžื•ืชื’?ื”ืœืงื•ื—? ื”ืžื ื›"ืœ? ืกืžื ื›"ืœ ื”ืคื™ืชื•ื—? ืกืžื ื›"ืœืžื›ื™ืจื•ืช? ย  ื‘ื ื™ื™ืช ืขืœื™ืœื”: ย ืžื”ื• ืžืกืข ื”ื’ื™ื‘ื•ืจ? ืื™ืœื• ืงืฉื™ื™ื ื”ื•ื ืคื•ื’ืฉ ื•ืื™ืš ื”ื•ื ืžืชื’ื‘ืจ ืขืœื™ื”ื? ย  ื‘ื—ื™ืจืช ืกื’ื ื•ืŸ: ย ื‘ืื™ื–ื” ืกื’ื ื•ืŸ ื™ื™ื›ืชื‘ ื”ืกื™ืคื•ืจ? ื”ืื ื”ื•ื ื™ื”ื™ื” ื”ื•ืžื•ืจื™ืกื˜ื™, ื“ืจืžื˜ื™, ืžืขื•ืจืจ ื”ืฉืจืื”? ืฉื™ืžื•ืฉ ื‘ืืžืฆืขื™ื ื—ื–ื•ืชื™ื™ื: ย ืชืžื•ื ื•ืช, ืกืจื˜ื•ื ื™ื ื•ืกืžืœื™ื ื—ื–ื•ืชื™ื™ื ืชื•ืจืžื™ื ืœื”ืขื‘ืจืช ื”ืกื™ืคื•ืจ ื‘ืฆื•ืจื” ื™ืขื™ืœื” ื•ืžืจืชืงืช. ื ืจื˜ื™ื‘ ื•ืกื™ืคื•ืจ ืžื•ืชื’ ื”ื ื›ืœื™ ืจื‘ ืขื•ืฆืžื” ื‘ืขื•ืœื ื”ืขืกืงื™. ื‘ืืžืฆืขื•ืช ื™ืฆื™ืจืช ืกื™ืคื•ืจ ืžื•ืชื’ ื—ื–ืง ื•ืžืจืชืง, ื ื™ืชืŸ ืœื—ื‘ืจ ืืช ืงื”ืœ ื”ื™ืขื“ ืœืžื•ืชื’ ื‘ืจืžื” ืขืžื•ืงื” ื™ื•ืชืจ, ืœื”ื‘ื“ื™ืœ ืื•ืชื• ืžื”ืžืชื—ืจื™ื ื•ืœื‘ื ื•ืช ืงื”ื™ืœื” ื ืืžื ื”. ืคืจื™ืฆืช ื”ื“ืจืš ื”ืฉื™ื•ื•ืงื™ืช ืฉืœืš ืžืชื—ื™ืœื” ื›ืืŸ. ื‘ื•ืื• ื ื“ื‘ืจ!

  • ืฉื™ื•ื•ืง ืขืกืงื™: ืžื” ื”ื”ื‘ื“ืœ ื‘ื™ืŸ ืžื•ืชื’ ืœืžื•ื ื™ื˜ื™ืŸ?

    ื‘ืขื•ืœื ืฉืœ ืฉื™ื•ื•ืง ืขืกืงื™ , ืฉื ื™ ืžื•ื ื—ื™ื ืžืชืขืจื‘ื‘ื™ื ืœืขืชื™ื ืงืจื•ื‘ื•ืช: ืžื•ืชื’ ื•ืžื•ื ื™ื˜ื™ืŸ. ื‘ืขื•ื“ ืฉื‘ืžื‘ื˜ ืจืืฉื•ืŸ ื”ื ืขืฉื•ื™ื™ื ืœื”ื™ืจืื•ืช ื›ืžื•ื ื—ื™ื ื ืจื“ืคื™ื, ืืš ื‘ืคื•ืขืœ ื™ืฉ ื”ื‘ื—ื ื•ืช ืžืฉืžืขื•ืชื™ื•ืช ื‘ื™ื ื™ื”ื. ืื– ื‘ื•ืื• ื ืขืฉื” ืงืฆืช ืกื“ืจ. ืžื•ืชื’ ื”ื•ื ืžื” ืฉื—ื‘ืจื” ืžื‘ื˜ื™ื—ื”, ื‘ืขื•ื“ ืฉืžื•ื ื™ื˜ื™ืŸ ื”ื•ื ืžื” ืฉืื—ืจื™ื ืชื•ืคืกื™ื ืฉื”ื™ื ืžืกืคืงืช. ื”ื’ื“ืจืช ืžื•ืชื’: ื”ื”ื‘ื˜ื—ื” ืžื•ืชื’ ื”ื•ื ื™ื•ืชืจ ืžืกืชื ืœื•ื’ื• ืื• ืกืœื•ื’ืŸ ืงืœื™ื˜. ื”ื•ื ื›ื•ืœืœ ืืช ื›ืœ ืžื” ืฉื—ื‘ืจื” ืžื™ื™ืฆื’ืช, ืืช ื”ืขืจื›ื™ื ืฉืœื”, ื”ื—ื–ื•ืŸ ืฉืœื” ื•ื”ื—ื™ื‘ื•ืจ ื”ืจื’ืฉื™ ืฉื”ื™ื ืžื˜ืคื—ืช ืขื ื”ืงื”ืœ ืฉืœื”. ื‘ืœื™ื‘ื•, ืžื•ืชื’ ื”ื•ื ื”ื”ื‘ื˜ื—ื” ืฉื—ื‘ืจื” ื ื•ืชื ืช ืœืœืงื•ื—ื•ืชื™ื”. ื”ื•ื ืงื•ื‘ืข ืืช ื”ืฆื™ืคื™ื•ืช ืœื’ื‘ื™ ืื™ื›ื•ืช ื”ืžื•ืฆืจื™ื ืื• ื”ืฉื™ืจื•ืชื™ื, ื—ื•ื•ื™ืช ื”ืœืงื•ื— ื•ื”ื–ื”ื•ืช ื”ื›ืœืœื™ืช ืฉืœ ื”ืขืกืง. ื‘ื ื™ื™ืช ืžื•ืชื’ ื—ื–ืง ื›ืจื•ื›ื” ื‘ืžื™ืฆื•ื‘ ืืกื˜ืจื˜ื’ื™, ืžืกืจื™ื ืขืงื‘ื™ื™ื ื•ืขืžื™ื“ื” ื‘ื”ื‘ื˜ื—ื•ืช ืฉื ื™ืชื ื• ืœืœืงื•ื—ื•ืช. ื–ื” ืขื ื™ื™ืŸ ืฉืœ ื™ืฆื™ืจืช ืชืคื™ืกื” ื‘ืชื•ื“ืขืช ื”ืฆืจื›ื ื™ื ืฉืžื‘ื“ืœืช ื—ื‘ืจื” ืžื”ืžืชื—ืจื•ืช ืฉืœื”. ืžื•ืชื’ื™ื ืžื‘ื•ืกืกื™ื ืœืจื•ื‘ ืขืœ ื‘ืกื™ืคื•ืจ ืžื•ืชื’, ื–ื”ื•ืช ื•ื™ื–ื•ืืœื™ืช ื•ื ื•ื›ื—ื•ืช ืฉื™ื•ื•ืงื™ืช ืฉื™ื—ื“ ืžืขืฆื‘ื™ื ืืช ืื•ืคืŸ ืชืคื™ืกืชื ืขืœ ื™ื“ื™ ืงื”ืœ ื”ื™ืขื“ ืฉืœื”ื. ื”ื‘ื ืช ื”ืžื•ื ื™ื˜ื™ืŸ: ื”ืชืคื™ืกื” ืžืฆื“ ืฉื ื™, ืžื•ื ื™ื˜ื™ืŸ ื”ื•ื ื”ืชืคื™ืกื” ืื• ื”ื“ืขื” ื”ืงื•ืœืงื˜ื™ื‘ื™ืช ืฉืื—ืจื™ื ืžื—ื–ื™ืงื™ื ืœื’ื‘ื™ ื—ื‘ืจื”. ื”ื•ื ืžืขื•ืฆื‘ ืขืœ ื™ื“ื™ ื’ื•ืจืžื™ื ืฉื•ื ื™ื ื›ื’ื•ืŸ ื—ื•ื•ื™ื•ืช ืœืงื•ื—, ื‘ื™ืงื•ืจื•ืช, ืžืคื” ืœืื•ื–ืŸ, ืกื™ืงื•ืจ ืชืงืฉื•ืจืชื™ ื•ืคืขื•ืœื•ืช ืื—ืจื™ื•ืช ืชืื’ื™ื“ื™ืช. ื‘ื ื™ื’ื•ื“ ืœืžื•ืชื’, ืฉื—ื‘ืจื” ืžื˜ืคื—ืช ืื•ืชื• ื‘ืื•ืคืŸ ืคืขื™ืœ ื•ืฉื•ืœื˜ืช ื‘ื• ื‘ืžื™ื“ื” ืžืกื•ื™ืžืช, ื”ืžื•ื ื™ื˜ื™ืŸ ืžื•ืฉืคืข ืžื’ื•ืจืžื™ื ื—ื™ืฆื•ื ื™ื™ื ื•ืžื“ืขื•ืช ื‘ืขืœื™ ืขื ื™ื™ืŸ. ื”ืžื•ื ื™ื˜ื™ืŸ ืฉืœ ื—ื‘ืจื” ื™ื›ื•ืœ ืœื”ื™ื•ืช ื’ื ื”ื ื›ืก ื”ื™ืงืจ ื‘ื™ื•ืชืจ ืฉืœื” ื•ื’ื ื”ืคื’ื™ืขื•ืช ื”ื’ื“ื•ืœื” ื‘ื™ื•ืชืจ ืฉืœื”. ืžื•ื ื™ื˜ื™ืŸ ื—ื™ื•ื‘ื™ ืžื—ื–ืง ืืช ื”ืืžื•ืŸ, ื ืืžื ื•ืช ืœืงื•ื—ื•ืช ื•ื™ืชืจื•ืŸ ืชื—ืจื•ืชื™ ื‘ืฉื•ืง. ืœื”ื™ืคืš, ืžื•ื ื™ื˜ื™ืŸ ืคื’ื•ื ืžื•ื‘ื™ืœ ืœืื•ื‘ื“ืŸ ืืžื™ื ื•ืช, ืœื™ืจื™ื“ื” ื‘ืžื›ื™ืจื•ืช ื•ืœื ื–ืง ืœื˜ื•ื•ื— ืืจื•ืš ืœืžื•ื ื™ื˜ื™ืŸ. ื”ื”ื‘ื“ืœื™ื ื”ืขื™ืงืจื™ื™ื ืฉืœื™ื˜ื”: ย ืœื—ื‘ืจื” ื™ืฉ ืฉืœื™ื˜ื” ื™ืฉื™ืจื” ืขืœ ื”ืžื•ืชื’ ืฉืœื”, ืฉื›ืŸ ื”ื™ื ื™ื›ื•ืœื” ืœืขืฆื‘ ื•ืœื ื”ืœ ืืช ื”ืžืกืจื™ื ืฉืœื”, ื”ื ืจืื•ืช ื”ื”ื•ื™ื–ื•ืืœื™ืช ื•ืคืขื™ืœื•ืช ื”ืฉื™ื•ื•ืง ืฉืœื”. ืœืขื•ืžืช ื–ืืช, ื”ืžื•ื ื™ื˜ื™ืŸ ืžืขื•ืฆื‘ ืขืœ ื™ื“ื™ ืชืคื™ืกื•ืช ื—ื™ืฆื•ื ื™ื•ืช ื•ื™ื›ื•ืœ ืœื”ื™ื•ืช ืงืฉื” ื™ื•ืชืจ ืœืฉืœื•ื˜ ื‘ื•, ืžื›ื™ื•ื•ืŸ ืฉื”ื•ื ืžื•ืฉืคืข ืžื‘ืขืœื™ ืขื ื™ื™ืŸ ืฉื•ื ื™ื, ื›ื•ืœืœ ืœืงื•ื—ื•ืช, ืขื•ื‘ื“ื™ื, ืชืงืฉื•ืจืช ื•ื”ืฆื™ื‘ื•ืจ. ื”ื‘ื˜ื—ื” ืžื•ืœ ืชืคื™ืกื” : ืžื•ืชื’ ืžื™ื™ืฆื’ ืืช ื”ื”ื‘ื˜ื—ื” ืฉื—ื‘ืจื” ื ื•ืชื ืช ืœืœืงื•ื—ื•ืชื™ื”, ื›ื•ืœืœ ืืช ื”ืขืจื›ื™ื, ื”ืžื•ืฆืจื™ื ื•ื”ืฉื™ืจื•ืชื™ื ืฉืœื”. ืขื ื–ืืช, ื”ืžื•ื ื™ื˜ื™ืŸ ืžืฉืงืฃ ืขื“ ื›ืžื” ื—ื‘ืจื” ืžืงื™ื™ืžืช ืืช ื”ื”ื‘ื˜ื—ื” ื”ื–ื• ื‘ืขื™ื ื™ ื”ืœืงื•ื—ื•ืช ื•ื‘ืขืœื™ ืขื ื™ื™ืŸ. ืื•ืจืš ื—ื™ื™ื: ย ื‘ืขื•ื“ ืฉืžื•ืชื’ ื™ื›ื•ืœ ืœื”ืชืคืชื— ืœืื•ืจืš ื–ืžืŸ ื‘ืืžืฆืขื•ืช ืžืืžืฆืขื™ ืžื™ืชื•ื’ ืžื—ื•ื“ืฉ ื•ืฉื™ื ื•ื™ื™ื ืืกื˜ืจื˜ื’ื™ื™ื, ื”ืžื•ื ื™ื˜ื™ืŸ ื ื‘ื ื” ื•ืžืชืงื‘ืข ืœืขืชื™ื ืงืจื•ื‘ื•ืช ืœืื•ืจืš ืฉื ื™ื ืฉืœ ื‘ื™ืฆื•ืขื™ื ืขืงื‘ื™ื™ื, ื”ืชื ื”ื’ื•ืช ืืชื™ืช ื•ืื™ื ื˜ืจืืงืฆื™ื•ืช ื—ื™ื•ื‘ื™ื•ืช ืขื ื‘ืขืœื™ ืขื ื™ื™ืŸ. ื”ื™ืงืฃ: ย ืžืืžืฆื™ ืžื™ืชื•ื’ ืžืชืžืงื“ื™ื ื‘ื“ืจืš ื›ืœืœ ื‘ืขื™ืฆื•ื‘ ืชืคื™ืกื•ืช ื”ืงืฉื•ืจื•ืช ืœืžื•ืฆืจื™ื ืื• ื”ืฉื™ืจื•ืชื™ื ืฉืœ ื”ื—ื‘ืจื”, ื‘ืขื•ื“ ืฉื”ืžื•ื ื™ื˜ื™ืŸ ื—ื•ืจื’ ืžืขื‘ืจ ืœื”ื™ืฆืข ื•ื›ื•ืœืœ ื”ื™ื‘ื˜ื™ื ื›ื’ื•ืŸ ืื–ืจื—ื•ืช ืชืื’ื™ื“ื™ืช, ื™ื•ืฉืจื” ื”ื ื”ื’ื” ื•ืชืจื‘ื•ืช ืžืงื•ื ื”ืขื‘ื•ื“ื”. ืคืจื™ืฆืช ื”ื“ืจืš ื”ืฉื™ื•ื•ืงื™ืช ืฉืœืš ืžืชื—ื™ืœื” ื›ืืŸ.

  • ืื™ืš ื”ื–ื™ื›ืจื•ืŸ ืฉืœื ื• ืžืฉืคื™ืข ืขืœ ืžื” ืื ื• ืฆื•ืจื›ื™ื ื•ืžื” ื”ืงืฉืจ ืœืฉื™ื•ื•ืง? ืžื“ืจื™ืš ืœืฉื™ื•ื•ืง ื—ื›ื ื‘ื”ืฉืจืืช ืืคืœ.

    ื›ื•ืœื ื• ืžื›ื™ืจื™ื ืืช ื–ื”: ืื ื—ื ื• ื ื›ื ืกื™ื ืœื—ื ื•ืช ื•ืื•ื˜ื•ืžื˜ื™ืช ื ืžืฉื›ื™ื ืœืžื•ืชื’ื™ื ืžืกื•ื™ื™ืžื™ื ื‘ื™ืŸ ืื ืื ื—ื ื• ืจื•ืฆื™ื ืื• ืœื. ืœืžื” ื–ื” ืงื•ืจื” ืœื ื•? ืœื ืกืชื ื–ื” ืงื•ืจื” ืœื ื• ื•ืžื•ืชื’ื™ื ืžื™ื™ืฆืจื™ื ืฉื™ื•ื•ืง ื—ื›ื ื•ืžื ืฆืœื™ื ืืช ื”ื“ืจืš ืฉื‘ื” ื”ืžื— ืฉืœื ื• ืคื•ืขืœ ื‘ื“ื™ื•ืง ื›ื“ื™ ืœื™ื™ืฆืจ ืืช ื”ืขื“ืคื” ื”ื–ื• ื‘ืชืช-ื”ืžื•ื“ืข ืฉืœื ื•. ื”ื›ืœ ืงืฉื•ืจ ืœืื•ืคืŸ ืฉื‘ื• ื”ืžื•ื— ืฉืœื ื• ืขื•ื‘ื“. ื™ืฉ ื“ื‘ืจ ื›ื–ื” ืฉื ืงืจื "ื”ื˜ื™ื™ืช ื–ืžื™ื ื•ืช" (Availability Heuristic). ื–ื” ืื•ืžืจ ืฉืื ื—ื ื• ื ื•ื˜ื™ื ืœื—ืฉื•ื‘ ืฉื“ื‘ืจื™ื ืฉืื ื—ื ื• ื–ื•ื›ืจื™ื ื‘ืงืœื•ืช ื”ื ื—ืฉื•ื‘ื™ื ื™ื•ืชืจ. ืื– ืื™ืš ืžื•ืชื’ื™ื ืžื ืฆืœื™ื ืืช ื–ื” ืœื˜ื•ื‘ืชื? ื‘ื•ืื• ื ื‘ื™ืŸ, ืขื ืงืฆืช ื”ืฉืจืื” ืžืืคืœ! ืงื—ื• ืืช ืืคืœ ืœื“ื•ื’ืžื”. ืชื—ืฉื‘ื• ืขืœ ื”ืขื™ืฆื•ื‘ื™ื ืฉืœื”ื, ื”ืŸ ืฉืœ ื”ืžื•ืฆืจื™ื, ื”ืคืจืกื•ืžื•ืช ื”ืงืœื™ื˜ื•ืช ื•ื”ืœื•ื’ื• ื”ืื™ื™ืงื•ื ื™. ื”ื ื’ื•ืจืžื™ื ืœืžื•ืชื’ ืฉืœื”ื ืœื”ื™ืชืงื‘ืข ื‘ืจืืฉ ืฉืœื ื• ื›ืžื• ืฉื™ืจ ืงืœื™ื˜ ืฉืื ื—ื ื• ืœื ื™ื›ื•ืœื™ื ืœื”ืคืกื™ืง ืœื–ืžื–ื. ืžื‘ื—ื™ื ืชื• ืฉืœ ื”ืžื— ืฉืœื ื•, ื›ื›ืœ ืฉืงืœ ื™ื•ืชืจ ืœื–ื›ื•ืจ ืžื•ืชื’, ื›ืš ื”ื•ื ืžืจื’ื™ืฉ ืœื ื• ื™ื•ืชืจ ื—ืฉื•ื‘. ื•ืืคืœ ืžื ืฆืœืช ืืช ื“ืจื›ื™ ืคืขื•ืœืช ื”ืžื— ืขื“ ื”ืกื•ืฃ. ื”ื ื” ื›ืžื” ื˜ื™ืคื™ื ื‘ื”ืฉืจืืช ืืคืœ: ื”ืคื›ื• ืืช ื”ืžื•ืชื’ ืฉืœื›ื ืœื‘ืœืชื™ ื ืฉื›ื— ืขืœ ื™ื“ื™ ืคืฉื˜ื•ืช: ย ืขื™ืฆื•ื‘:ย ืืคืœ ื™ื“ื•ืขื” ื‘ืขื™ืฆื•ื‘ื™ื ื”ื—ืœืงื™ื ื•ื”ืื™ื™ืงื•ื ื™ื™ื ืฉืœื”. ื•ื“ืื• ืฉื”ืžื•ืชื’ ืฉืœื›ื ื ืจืื” ื˜ื•ื‘ ื•ืงืœ ืœื–ื›ื•ืจ. ย ืกืœื•ื’ืŸ ืกืœื•ื’ืŸ ืงืœื™ื˜ ื™ื›ื•ืœ ืœื”ื™ืชืงืข ื‘ืจืืฉ ืฉืœ ืื ืฉื™ื ื•ื›ืžื• ืฉื™ืจ, ืคืฉื•ื˜ ืœื ืœืฆืืช. ย ืกื™ืคื•ืจ:ย ืกื™ืคื•ืจ ืžื•ืชื’ ื—ื–ืง ื™ื›ื•ืœ ืœืขื•ืจืจ ืจื’ืฉื•ืช ื•ืœื’ืจื•ื ืœืื ืฉื™ื ืœื”ืชื—ื‘ืจ ืœืžื•ืชื’ ืฉืœืš. ืชืจืื• ืœืงื•ื—ื•ืช ืžืจื•ืฆื™ื: ืจืื™ืชื ืคืขื ืžื™ืฉื”ื• ืžืฉืชืžืฉ ื‘ืื™ื™ืคื•ืŸ ื•ื—ืฉื‘ืชื, "ืื•ืœื™ ื’ื ืœื™ ื›ื“ืื™ ืœื”ืฉื™ื’ ืื—ื“"? ื–ื” ื›ื•ื— ื”ื”ื•ื›ื—ื” ื”ื—ื‘ืจืชื™ืช (Social Proof)! ืืคืœ ืืœื•ืคื” ื‘ื–ื”, ื•ืžืฆื™ื’ื” ืœืงื•ื—ื•ืช ืžืจื•ืฆื™ื ื‘ืคืจืกื•ืžื•ืช ื•ื‘ื—ื ื•ื™ื•ืช ืฉืœื”. ื›ืฉืื ื—ื ื• ืจื•ืื™ื ืฉืื—ืจื™ื ืื•ื”ื‘ื™ื ืžืฉื”ื•, ื–ื” ืžืจื’ื™ืฉ ืœื ื• ื’ื ื™ื•ืชืจ ื‘ืขืœ ืขืจืš. ย  ืžืขื’ืœื™ื ืงืจื•ื‘ื™ื:ย ืื ืฉื™ื ื ื•ื˜ื™ื ื™ื•ืชืจ ืœืกืžื•ืš ืขืœ ื”ืžืœืฆื•ืช ืฉืœ ื—ื‘ืจื™ื ื•ืžืฉืคื—ื”. ืขื•ื“ื“ื• ืœืงื•ื—ื•ืช ืžืจื•ืฆื™ื ืœืฉืชืฃ ืืช ื”ื—ื•ื•ื™ื•ืช ืฉืœื”ื. ื”ืžืœืฆื•ืช:ย ืชื ื• ืœืœืงื•ื—ื•ืช ืœื›ืชื•ื‘ ื”ืžืœืฆื•ืช ืขืœ ื”ืžื•ืฆืจื™ื ื•ื”ืฉื™ืจื•ืชื™ื ืฉืœืš. ืกื™ืคื•ืจื™ ืœืงื•ื—:ย ืฉืชืคื• ืกื™ืคื•ืจื™ื ืฉืœ ืœืงื•ื—ื•ืช ืฉื”ืฆืœื™ื—ื• ื‘ืขื–ืจืช ื”ืžื•ืฆืจื™ื ืฉืœืš. ื—ืฉื•ื‘ ืฉื ืจื’ื™ืฉ ืžื™ื•ื—ื“ ืขื ื”ืžื•ืฆืจื™ื ืื• ืฉื™ืจื•ืช ืฉืื ื• ืจื•ื›ืฉื™ื: ื–ื•ื›ืจื™ื ื›ืฉืืคืœ ื”ื•ืฆื™ืื” ืืช ื”ืื™ื™ืคื•ืŸ ื•ื”ืื ืฉื™ื ืขืžื“ื• ื‘ืชื•ืจื™ื ืืจื•ื›ื™ื ืฉืขื•ืช ื›ื“ื™ ืœื”ืฉื™ื’ ืื—ื“? ื–ื• ื“ื•ื’ืžื” ืœื™ืฆื™ืจืช ืชื—ื•ืฉื” ืฉืœ ื—ื•ืกืจ ื‘ืฉื•ืง. ื˜ืงื˜ื™ืงื” ืฉืืคืœ ืขื•ืฉื” ื”ืจื‘ื”, (Scarcity)! ืืคืœ ื™ื•ืฆืจืช ื‘ืื– ืขืœ ื™ื“ื™ ื›ืš ืฉื”ื™ื ื’ื•ืจืžืช ืœืžื•ืฆืจื™ื ืฉืœื” ืœื”ืจื’ื™ืฉ ืžื™ื•ื—ื“ื™ื ื•ืงืฉื™ื ืœื”ืฉื’ื”. ื–ื” ื’ื•ืจื ืœื ื• ืœื”ืจื’ื™ืฉ ืฉืื ื—ื ื• ื ื—ืžื™ืฅ ืืช ื–ื” ืื ืœื ื ืžื”ืจ. ื–ื” ื‘ื’ืœืœ ืฉื›ืฉืื™ืŸ ื”ืจื‘ื” ืžืžืฉื”ื•, ื–ื” ืžืจื’ื™ืฉ ืœื ื• ื™ื•ืชืจ ื—ืฉื•ื‘ ื•ืขื ืขืจืš ืจื‘ ื™ื•ืชืจ. ย  ย  ืžื•ืฆืจื™ื ื‘ืžื”ื“ื•ืจื” ืžื•ื’ื‘ืœืช:ย ื”ืฆื™ืขื• ืžื•ืฆืจื™ื ื‘ืžื”ื“ื•ืจื” ืžื•ื’ื‘ืœืช ื›ื“ื™ ืœื™ืฆื•ืจ ืชื—ื•ืฉืช ื“ื—ื™ืคื•ืช. ื”ื ื—ื•ืช ืžื™ื•ื—ื“ื•ืช:ย ย ืฆืจื• ื”ื ื—ื•ืช ืžื™ื•ื—ื“ื•ืช ืœื–ืžืŸ ืžื•ื’ื‘ืœ ื›ื“ื™ ืœืขื•ื“ื“ ืื ืฉื™ื ืœืงื ื•ืช. ื–ื›ื•ืชืจืืฉื•ื ื™ื:ย ืชื ื• ืœืœืงื•ื—ื•ืช ื ืืžื ื™ื ื–ื›ื•ืช ืจืืฉื•ื ื™ื ืœืžื•ืฆืจื™ื ื—ื“ืฉื™ื. ื”ืฉืชืžืฉื• ื‘ืชืžื•ื ื•ืช ื•ืžื™ืœื™ื ืžื’ื ื™ื‘ื•ืช: ืจืื™ืชื ืคืขื ืคืจืกื•ืžืช ืืคืœ ื•ื—ืฉื‘ืชื, "ื•ื•ืื•, ื–ื” ื ืจืื” ืžื’ื ื™ื‘"? ื–ื” ื‘ื’ืœืœ ืฉืืคืœ ื™ื•ื“ืขืช ืื™ืš ืœื”ืฉืชืžืฉ ื‘ืชืžื•ื ื•ืช ืžื’ื ื™ื‘ื•ืช, ื‘ืžื™ืœื™ื ืžื“ืœื™ืงื•ืช ื•ื‘ืขื™ืฆื•ื‘ื™ื ื ืงื™ื™ื ื›ื“ื™ ืœืชืคื•ืก ืืช ืชืฉื•ืžืช ื”ืœื‘ ืฉืœื ื•. ื›ืฉืžืฉื”ื• ื ืจืื” ืื• ื ืฉืžืข ื ื”ื“ืจ, ื”ื•ื ื ืฆืจื‘ ื˜ื•ื‘ ื™ื•ืชืจ ื‘ืžื•ื— ืฉืœื ื•. ย ืฉืคื”:ย ื”ืฉืชืžืฉ ื‘ืฉืคื” ื‘ืจื•ืจื”, ืงืฆืจื” ื•ืชืžืฆื™ืชื™ืช. ื‘ื—ืจื• ืืช ื”ื“ืจื›ื™ื ื”ื ื›ื•ื ื•ืช ืœืชืงืฉืจ ืขื ืงื”ืœ ื”ื™ืขื“ ืฉืœื›ื: ืืคืœ ืžื›ื™ืจื” ืืช ื”ืงื”ืœ ืฉืœื”. ื”ื ืžืฉืชืžืฉื™ื ื‘ืจืฉืชื•ืช ื”ื—ื‘ืจืชื™ื•ืช, ื‘ืคืจืกื•ืžื•ืช ื•ื‘ื—ื ื•ื™ื•ืช ื›ื“ื™ ืœื”ื’ื™ืข ืœืื ืฉื™ื ืื™ืคื” ืฉื”ื ื ืžืฆืื™ื. ื‘ื™ืŸ ืื ื–ื” ื‘ืื™ื ืกื˜ื’ืจื, ื‘ื“ื•ื"ืœ ืื• ื‘ื—ื•ื•ื™ื•ืช ื‘ื—ื ื•ืช, ื›ืฉืื ื—ื ื• ืจื•ืื™ื ืื• ืฉื•ืžืขื™ื ืขืœ ืžืฉื”ื• ื‘ืฆื•ืจื” ืฉืื ื—ื ื• ืื•ื”ื‘ื™ื, ื–ื” ืžืจื’ื™ืฉ ืœื ื• ื™ื•ืชืจ ื—ืฉื•ื‘. ืฉื™ืจื•ืช ืœืงื•ื—ื•ืช:ย ืชื•ื•ื“ืื• ืฉืฉื™ืจื•ืช ื”ืœืงื•ื—ื•ืช ืฉืœื›ื ืžืขื•ืœื”! ื–ื” ื’ื•ืจื ืœืื ืฉื™ื ืœื”ืจื’ื™ืฉ ืžื•ืขืจื›ื™ื. ื”ื–ื™ื›ืจื•ืŸ ื”ื•ื ื’ื•ืจื ื—ืฉื•ื‘ ื‘ื”ื—ืœื˜ื•ืช ืงื ื™ื™ื” ื•ืžืฉืคื™ืขื™ื ืขืœ ื›ืœ ื‘ื—ื™ืจื” ืฉืœื ื•. ืขื›ืฉื™ื• ืฉืงืฆืช ื”ื‘ื ื• ืื™ืšืคื•ืขืœ ื”ืžื—, ื•ืื™ืš ื ื•ืฆืจื”ื™ืจืจื›ื™ื” ืฉืœ ื–ื›ืจื•ื ื•ืช ื ื•ื›ืœ ืœื”ืคื•ืš ืืช ื”ืžื•ืชื’ ืฉืœื ื• ืœื‘ืœืชื™ ื ืฉื›ื— ืคืจื™ืฆืช ื”ื“ืจืš ื”ืฉื™ื•ื•ืงื™ืช ืฉืœืš ืžืชื—ื™ืœื” ื›ืืŸ.

  • ืฉื™ื•ื•ืง ื‘ื–ืžื ื™ื ืงืฉื™ื: ืœืžื” ื›ื“ืื™ ืœื”ืžืฉื™ืš ืœืฉื•ื•ืง ื’ื ื‘ื–ืžื ื™ื ืงืฉื™ื?

    ื”ืขืœื•ื™ื•ืช ื”ืืžื™ืชื™ื•ืช ืฉืœ ืขืฆื™ืจืช ื”ืฉื™ื•ื•ืง. ื›ืฉืžื“ื•ื‘ืจ ื‘ืชืงืฆื™ื‘ื™ื, ื‘ืžื™ื•ื—ื“ ื‘ื–ืžื ื™ื ืงืฉื™ื, ืฉื™ื•ื•ืง ื”ื•ื ืœืจื•ื‘ ืื—ื“ ื”ื“ื‘ืจื™ื ื”ืจืืฉื•ื ื™ื ืฉื ืคื’ืขื™ื. ืื‘ืœ ืขืฆื™ืจืช ื”ืฉื™ื•ื•ืง ื™ื›ื•ืœ ื”ืื•ืžื ื ืœื—ืกื•ืš ื‘ื˜ื•ื•ื— ื”ืงืฆืจ ืืš ืขืœื•ืœื” ืœื”ื™ื•ืช ื‘ืขืœืช ื”ืฉืœื›ื•ืช ืงืฉื•ืช ืœื˜ื•ื•ื— ืืจื•ืš ื›ื’ื•ืŸ: ย  ืื•ื‘ื“ืŸ ื”ื›ื ืกื•ืช: ย ืžื—ืงืจ ืฉืœ ื ื™ืœืกืŸ ืžืฆื ืฉืžื•ืชื’ื™ื ืฉืžืคืกื™ืงื™ื ืœืคืจืกื ื•ืœืฉื•ื•ืง ืขืœื•ืœื™ื ืœืื‘ื“ 2% ืžื”ื”ื›ื ืกื•ืช ืœื˜ื•ื•ื— ืืจื•ืš ื‘ื›ืœ ืจื‘ืขื•ืŸ. ืคื’ื™ืขื” ื‘ื ื›ืกื™ ื”ืžื•ืชื’: ย ื‘ื ื™ื™ืช ืžื•ืชื’ ื—ื–ืง ืœื•ืงื— ื–ืžืŸ ื•ืžืืžืฅ. ืขืฆื™ืจืช ื”ืฉื™ื•ื•ืง ืขืœื•ืœื” ืœืคื’ื•ืข ื‘ื ื›ืกื™ื ืฉื‘ื ื™ืชื, ื›ืžื• ืชื“ืžื™ืช ื”ืžื•ืชื’, ืžื•ื“ืขื•ืช ืœืงื•ื— ื•ืชืžื™ื›ื”. ื”ืงื•ืฉื™ ืœื—ื–ื•ืจ: ย ื—ื™ื“ื•ืฉ ื”ืฉื™ื•ื•ืง ืœืื—ืจ ื”ืคืกืงื” ื™ื›ื•ืœ ืœืงื—ืช ื‘ื™ืŸ 3 ืœ-5 ืฉื ื™ื ื›ื“ื™ ืœื”ื’ื™ืข ื—ื–ืจื” ืœืจืžืช ื”ืžื•ื“ืขื•ืช ื•ื”ื ืืžื ื•ืช ืฉื”ื™ื• ืœื›ื ืœืคื ื™ ื›ืŸ. ื”ื—ืฉื™ื‘ื•ืช ืฉืœ ืขืงื‘ื™ื•ืช ื”ื“ืจืš ื”ื˜ื•ื‘ื” ื‘ื™ื•ืชืจ ืœื”ื™ืžื ืข ืžื”ื”ืฉืœื›ื•ืช ื”ืฉืœื™ืœื™ื•ืช ืฉืœ ืขืฆื™ืจืช ื”ืฉื™ื•ื•ืง ื”ื™ื ืœืฉืžื•ืจ ืขืœ ืขืงื‘ื™ื•ืช ื‘ืคืจืกื•ื. ย  ื ื•ื›ื—ื•ืช ืงื‘ื•ืขื”: ย ื•ื“ืื• ืฉื”ืžื•ืชื’ ืฉืœื›ื ื ืžืฆื ืชืžื™ื“ ืžื•ืœ ืงื”ืœ ื”ื™ืขื“ ืฉืœื›ื, ื’ื ืื ืืชื ืฆืจื™ื›ื™ื ืœื”ืคื—ื™ืช ืืช ื”ืชืงืฆื™ื‘. ืขื“ื™ืฃ ืœื”ืคื›ื™ืช ื‘ื›ืžื•ืช ืžืืฉืจ ืœื”ืคืกื™ืง ืœื—ืœื•ื˜ื™ืŸ. ย  ื”ืชืืžื” ืืกื˜ืจื˜ื’ื™ืช: ย ื‘ื—ืจื• ืืช ืขืจื•ืฆื™ ื”ืคืจืกื•ื ื”ืžืชืื™ืžื™ื ื‘ื™ื•ืชืจ ืœืงื”ืœ ื”ื™ืขื“ ื•ืœืชืงืฆื™ื‘ ืฉืœื›ื. ื‘ืžื™ืœื™ื ืื—ืจื•ืช ืชืชืžืงื“ื•. ย  ืžืกืจื™ื ืขืงื‘ื™ื™ื: ย ื•ื“ืื• ืฉื”ืžืกืจื™ื ืฉืœื›ื ืžืฉืงืคื™ื ืืช ืขืจื›ื™ ื”ืžื•ืชื’ ืฉืœื›ื ื•ืžืชืงืฉืจื™ื ื‘ืฆื•ืจื” ื™ืขื™ืœื” ืขื ืงื”ืœ ื”ื™ืขื“ ื‘ืื•ืคืŸ ื”ืžื•ืชืื ื’ื ืœื–ืžื ื™ื ืงืฉื™ื. ืคืชืจื•ื ื•ืช ื™ืฆื™ืจืชื™ื™ื ื’ื ืื ื”ืชืงืฆื™ื‘ ืฉืœื›ื ืžื•ื’ื‘ืœ, ื™ืฉื ืŸ ื“ืจื›ื™ื ืจื‘ื•ืช ืœืคืจืกื ืืช ื”ืžื•ืชื’ ืฉืœื›ื ื‘ืฆื•ืจื” ื™ืขื™ืœื”: ืฉื™ื•ื•ืง ืื•ืจื’ื ื™ ื‘ืžื“ื™ื” ื—ื‘ืจืชื™ืช: ย ืžื™ืงื•ื“ ื‘ื›ืชื™ื‘ืช ืชื›ื ื™ื ืื•ืจื’ื ื™ื ื”ืžืืคืฉืจื™ื ื”ืคื—ืชืช ืชืงืฆื™ื‘ ื‘ืคืจืกื•ื ื”ืžืžื•ืžืŸ. ืฉื™ืชื•ืคื™ ืคืขื•ืœื” ื•ืฉื•ืชืคื•ื™ื•ืช ืขื ืžืฉืคื™ืขื ื™ื: ย ืฉื™ืชื•ืฃ ืคืขื•ืœื” ืขื ืžืฉืคื™ืขื ื™ื ืจืœื•ื•ื ื˜ื™ื™ื ื™ื›ื•ืœ ืœืขื–ื•ืจ ืœื›ื ืœื”ื’ื™ืข ืœืงื”ืœ ื—ื“ืฉ ื•ืœื’ืจื•ื ืœืžื•ืชื’ ืฉืœื›ื ืœื”ื™ืจืื•ืช ืื•ืชื ื˜ื™ ื™ื•ืชืจ. ย  ืฉื™ื•ื•ืง ืžืžื•ืงื“: ย ืชืชืžืงื“ื• ื›ื“ื™ ืœื”ื’ื™ืข ืœืงื”ืœ ืกืคืฆื™ืคื™ ื”ืžืชืขื ื™ื™ืŸ ื‘ืžื•ืฆืจื™ื ืื• ื‘ืฉื™ืจื•ืชื™ื ืฉืœื›ื. ื™ื™ืชื›ืŸ ื•ืชื—ืœื™ื˜ื•ืœื”ืชืžืงื“ ื‘ืงื”ืœ ื ื™ืฉืชื™ ืฉื™ื•ืชืจ ืžืชืื™ื ืœืชืงื•ืคื” ื–ื• ืžืืฉืจ ืœื›ืœืœ ืงื”ืœื™ ื”ื™ืขื“ ืฉืœื›ื. ื”ืฉืงืขื” ืขืชื™ื“ื™ืช ืฉื™ื•ื•ืง ืขืงื‘ื™ ื”ื•ื ืœื ืจืง ื”ื•ืฆืื”, ืืœื ื”ืฉืงืขื” ื‘ืขืชื™ื“ ื”ืžื•ืชื’ ืฉืœื›ื. ืขืœ ื™ื“ื™ ืฉืžื™ืจื” ืขืœ ื ื•ื›ื—ื•ืช ืงื‘ื•ืขื” ื•ืงื™ื“ื•ื ืžืกืจื™ื ืขืงื‘ื™ื™ื, ืืชื ื‘ื•ื ื™ื ื ืืžื ื•ืช ืœืงื•ื—ื•ืช ื•ืชื•ืจืžื™ื ืœืฆืžื™ื—ื” ืœื˜ื•ื•ื— ืืจื•ืš. ื–ื›ืจื•: ย ื™ืจื™ื“ื” ืžื”ืื•ื•ื™ืจ ืขืฉื•ื™ื” ืœื—ืกื•ืš ืœื›ื ื›ืกืฃ ื‘ื˜ื•ื•ื— ื”ืงืฆืจ, ืืš ื”ื™ื ืขืœื•ืœื” ืœืคื’ื•ืข ืžืฉืžืขื•ืชื™ืช ื‘ื”ืฆืœื—ืช ื”ืžื•ืชื’ ืฉืœื›ื ื‘ื˜ื•ื•ื— ื”ืืจื•ืš. ืคืจื™ืฆืช ื”ื“ืจืš ื”ืฉื™ื•ื•ืงื™ืช ืฉืœืš ืžืชื—ื™ืœื” ื›ืืŸ.

  • ืคืกื—, ืกื™ืคื•ืจ ืžื•ืชื’ - ืžื” ื”ืงืฉืจ ื‘ื™ืŸ ืื’ื“ืช ืคืกื— ืœื ื™ื™ืง?

    ืื•ื˜ื•ื˜ื• ืคืกื—, ืกื“ืจ... ืžืกื•ืจืช ื•ืกื™ืคื•ืจื™ื. ื›ืœ ืฉื ื” ื™ื•ืฉื‘ื™ื ืกื‘ื™ื‘ ืฉื•ืœื—ืŸ ื”ืคืกื—, ื›ืœ ืฉื ื” ืื•ืชื” ื”ืžืกื•ืจืช, ืื•ืœื™ ืขื ืฉื™ื ื•ื™ื™ื ืงืœื™ื, ื”ืฉื ื” ืื•ืœื™ ื™ื•ืชืจ ืžืชืžื™ื“. ื”ืคืขื ืžืขื ื™ื™ืŸ ืื•ืชื™ ืœื‘ื—ื•ืŸ ืืช ื”ื’ื“ืช ื”ืคืกื— ืžื–ื•ื•ื™ืช ืงืฆืช ืื—ืจืช. ืžืžืงื•ื ืงืฆืช ื™ื•ืชืจ ืขื›ืฉื•ื•ื™, ื›ืกื™ืคื•ืจ ืžื•ืชื’, ืžืขื‘ืจ ืœืžืกื•ืจืช ื•ืœื”ื‘ื™ืŸ ืžื” ื‘ืขืฆื ืžืกืชืชืจ ืฉื ื‘ื ืจื˜ื™ื‘ ย ื”ืจื‘ ืขื•ืฆืžืชื™ ื”ื–ื” ืฉืžืขื‘ื™ืจ ืืช ืžื”ื•ืช ื”ืžืกืข ืฉืœ ื”ืขื ื”ื™ื”ื•ื“ื™ ืžืขื‘ื“ื•ืช ืœื—ื™ืจื•ืช. ื”ื”ื’ื“ื” ืฉืœ ืคืกื— ืœืžืขืฉื” ืžืฉืžืฉืช ื›ืขืจื•ืฅ ืชืงืฉื•ืจืช ื”ืžืขื‘ื™ืจ ืืช ื”ืขืจื›ื™ื ืฉืœื ื• ื›ืขื ื•ืžื™ื™ืฆืจืช ืกื™ืคื•ืจ ื•ื—ื™ื‘ื•ืจ ืžืชืžืฉืš ื”ืขื•ื‘ืจ ืžื“ื•ืจ ืœื“ื•ืจ. ืœื›ืŸ ื”ืคืขื ืžืขื ื™ื™ืŸ ืื•ืชื™ ืœื‘ื—ื•ืŸ ืืช ื”ืงืฉืจ ื”ืขืžื•ืง ื‘ื™ืŸ ื”ื”ื’ื“ื” ืฉืœ ืคืกื— ื›ืชืคื™ืกืช ืกื™ืคื•ืจ ื”ืžื•ืชื’ ืฉืœ ื”ืขื ื”ื™ื”ื•ื“ื™ ื•ืœื ืจืง ื›ื—ื’. ื›ืžื• ื›ืœ ืกื™ืคื•ืจ ืžื•ืชื’, ื’ื ื”ื”ื’ื“ื” ืฉืœ ืคืกื— ืžื˜ืจืชื” ืœื™ืฆื•ืจ ืชื—ื•ืฉืช ื–ื”ื•ืช ื•ืฉื™ื™ื›ื•ืช. ื”ื”ื’ื“ื” ืžื—ื–ืงืช ืืช ื”ื–ื”ื•ืช ื”ืงื•ืœืงื˜ื™ื‘ื™ืช ืฉืœื ื• ื›ืขื ื”ื™ื”ื•ื“ื™, ื•ืžื–ื›ื™ืจื” ืœื ื• ืืช ื”ื”ื™ืกื˜ื•ืจื™ื” ื•ื”ืขืจื›ื™ื ื”ืžืฉื•ืชืคื™ื ืœื ื•. ื›ืžื• ื›ืŸ, ืกื™ืคื•ืจื™ ืžื•ืชื’ ืžื•ืฆืœื—ื™ื ื’ื ื”ื ื‘ื•ื ื™ื ืงื”ื™ืœื” ืกื‘ื™ื‘ื ื•ืžื–ืžื™ื ื™ื ืืช ืงื”ืœื™ ื”ื™ืขื“ ืฉืœื”ื ืœื™ื™ืฉืจ ืงื• ืขื ืขืจื›ื™ ื”ืžื•ืชื’ ื•ืœื”ืคื•ืš ืœื—ืœืง ืžื ืจื˜ื™ื‘ ื’ื“ื•ืœ ื™ื•ืชืจ. ืขืœ ื™ื“ื™ ื˜ื™ืคื•ื— ืชื—ื•ืฉืช ื”ืฉื™ื™ื›ื•ืช, ื’ื ื”ื”ื’ื“ื” ื•ื’ื ืกื™ืคื•ืจื™ ืžื•ืชื’ ื™ื•ืฆืจื™ื ื ืืžื ื•ืช ื•ืžืขื•ืจื‘ื•ืช ื‘ืงืจื‘ ื”ืงื”ืœ ืฉืœื”ื. ื”ืžื˜ืจื” ื‘ืจื•ืจื”: ย ื™ืฆื™ืจืช ืงืฉืจ ืจื’ืฉื™ ืขืžื•ืง ืขื ืงื”ืœ ื”ื™ืขื“. ื›ืืฉืจ ืื ื• ืžืจื’ื™ืฉื™ื ื—ืœืง ืžืงื”ื™ืœื”, ืื ื• ื ื•ื˜ื™ื ื™ื•ืชืจ ืœื”ืืžื™ืŸ ืœืžื•ืชื’, ืœืชืžื•ืš ื‘ื• ื•ืœืจื›ื•ืฉ ืืช ืžื•ืฆืจื™ื•. ื”ืŸ ื‘ืœื‘ ื”ื”ื’ื“ื” ืฉืœ ืคืกื— ื•ืกื™ืคื•ืจ ื”ืžื•ืชื’ ืขื•ืžื“ ื›ื•ื—ื• ืฉืœ ื”ื ืจื˜ื™ื‘ ื•ืขืจื›ื™ื•. ื”ื’ื“ืช ื”ืคืกื— ืžืงื“ืฉืช ืขืจื›ื™ื ืฉืœ ืฉื—ืจื•ืจ ื•ื”ืขืฆืžื” โ€“ ืžืขื‘ื“ื•ืช ืœื—ื™ืจื•ืช, ืืžื•ื ื” โ€“ ืืžื•ื ื” ื”ืืœื•ื”ื™ื ื•ื‘ืžื ื”ื™ื’ื•ืช ืฉืชื•ื‘ื™ืœ ืืช ื‘ื ื™ ื™ืฉืจืืœ 40 ืฉื ื” ื‘ืžื“ื‘ืจ ื•ื”ืชืžื“ื” - ืื™ืŸ ืกืคืง ืฉืขื ื™ืฉืจืืœ ื”ืชืžื™ื“ ื‘ืฉืœื• ื•ื‘ืกื•ืฃ ืœื ืจืง ืฉืžืฆื ืืช ื—ื™ืจื•ืชื• ืืœื ื’ื ื”ื•ื‘ืœ ืœืืจืฅ ื›ื ืขืŸ. ืœื ืจืง ืฉื”ื™ื ืžืงื“ืฉืช ืขืจื›ื™ื ื‘ื“ื™ื•ืง ื›ืžื• ืกื™ืคื•ืจ ืžื•ืชื’, ื™ืฉ ืœื” ืฉืคื” ื•ื™ื–ื•ืืœื™ืช ืฉืœืžื” ืฉื”ื™ื ื›ืœ ื›ื•ืœื” ืฉืœื” ื›ืžื•: ืงืขืจืช ื”ืคืกื—, ืžืฆื, ืžืจื•ืจ, ื—ืจื•ืกืช, ื™ืฉ ืืคื™ืœื• ืกืคืจ ืžื•ืชื’ ืฉื ืงืจื ื”ื’ื“ืช ืคืกื—. ืื™ืŸ ืกืคืง ืฉืžื›ืœ ื–ื” ื ื™ืชืŸ ื”ื™ื” ื‘ืงืœื•ืช ืœื™ื™ืฆืจ ื’ื ืœื•ื’ื• ืœื—ื’ ื”ื–ื”. ื”ืกืœื•ื’ืŸ ืœื—ื’ ื™ื›ื•ืœ ื”ื™ื” ืœื”ื™ื•ืช " ืžืขื‘ื“ื•ืช ืœื—ื™ืจื•ืช: ืžืฉืชื—ืจืจื™ื ื‘ืืžื•ื ื” ืฉืœืžื”". ืœืžืขืฉื” ืื ื ื™ืงื— ืืช ื”ืขืจื›ื™ื ืฉืœ ืคืกื—: ื—ื™ืจื•ืช, ื”ืชืžื“ื”, ืืžื•ื ื” ื ื•ื›ืœ ืœืคื’ื•ืฉ ืžืกืคืจ ืžื•ืชื’ื™ ืขืœ ื”ืžื‘ื•ืกืกื•ืช ื‘ื“ื™ื•ืง ืขืœ ื”ืขืจื›ื™ื ื”ืืœื”: ื ื™ื™ืง ืœืžืฉืœ ื“ื•ื’ืžื ื ื”ื“ืจืช ืœืžื•ืชื’ ื”ื“ื•ื’ืœ ื‘ื™ืฆื™ืจืช ืฉื™ืื™ื ื—ื“ืฉื™ื ื“ืจืš ื”ืชืžื“ื” ื•ืืžื•ื ื” ื•ืžืขื•ื“ื“ ืกืคื•ืจื˜ืื™ื ืœ- "Just Do It" . ืœื”ืชืžื™ื“, ืœื”ืืžื™ืŸ ื‘ืขืฆืžื ื•ืœืฉื—ืจืจ ืขื›ื‘ื•ืช. ื—ื‘ืจืช Under Armour ื’ื ื”ื™ื ืžืขื•ื“ื“ืช ืืช ืœืงื•ื—ื•ืชื™ื” ืœื”ืชื’ื‘ืจ ืขืœ ืžื›ืฉื•ืœื™ื ื‘ืืžื•ื ื” ืฉืœืžื” ื‘ืขืฆืžื ื•ืœื”ืืžื™ืŸ ื‘ื™ื›ื•ืœื•ืช ืฉืœื”ื. ยท Lululemon ืื’ื‘ ืžืขื•ื“ื“ืช ืืช ืœืงื•ื—ื•ืชื™ื” ื›ื—ืœืง ืžืขืจื›ื™ ื”ืžื•ืชื’ ืฉืœื” ืœื›ื—, ื”ืชืžื“ื”, ื—ื•ืกืŸ ืฉืœื ืœื“ื‘ืจ ืขืœ ื–ืจื•ืข ื ื˜ื•ื™ื”...." ื™ืฉ ืขื•ื“ ืžื•ืชื’ื™ื ื”ืžื‘ื•ืกืกื™ื ืขืœ ืขืจื›ื™ ื”ืคืกื— ืฉืœื ื• ื•ื›ืœ ืžื•ืชื’ ื‘ื•ื—ืจ ืืช ื”ื“ืจืš ืฉืœื• ืœื™ื™ืฉื ื•ืœื”ื‘ื™ื ืœื™ื“ื™ ื‘ื™ื˜ื•ื™ ืืช ื”ืขืจื›ื™ื ืฉืœื•. ืžื” ืฉื‘ื˜ื•ื— ืฉื›ื•ืœื ื”ืฆืœื™ื—ื• ืขืœ ื‘ืกื™ืก ืขืจื›ื™ื ืืœื” ืœื‘ื ื•ืช ืงื”ื™ืœื•ืช ื’ื“ื•ืœื•ืช ื•ืžื’ื•ื‘ืฉื•ืช. ื›ื•ืœืŸ ื”ืฆืœื™ื—ื• ืœื”ื ื—ื™ืœ ืืœืžื ื˜ื™ื ืฉืœ ื˜ืงืกื™ื•ืช ื”ืžืกืคืงื•ืช ืžื™ืžื“ ื ื•ืกืฃ ืœืขืจื›ื™ ื”ืžื•ืชื’ ื•ืžื’ื‘ื™ืจื•ืช ืืช ื”ื ืืžื ื•ืช ืืœื™ื•. ื”ื”ื’ื“ื” ืฉืœ ืคืกื— ื”ื™ื ืœื ืจืง ื˜ืงืกื˜ ืขืชื™ืง ื™ื•ืžื™ืŸ. ย ื”ื™ื ืชื–ื›ื•ืจืช ืขื•ืฆืžืชื™ืช ืœื›ืš ืฉืกื™ืคื•ืจื™ื ื”ื ื›ืœื™ ืจื‘ ืขื•ืฆืžื” ืœื™ืฆื™ืจืช ืงื”ื™ืœื•ืช, ื”ืขื‘ืจืช ืžืกืจื™ื ื•ื™ืฆื™ืจืช ืฉื™ื ื•ื™. ืขื•ืœื ื”ืžื™ืชื•ื’ ื”ืžื•ื“ืจื ื™ ืœืžื“ ื–ืืช ื”ื™ื˜ื‘, ื•ืกื™ืคื•ืจื™ ืžื•ืชื’ื™ื ืžื•ืฆืœื—ื™ื ื”ื ื”ื•ื›ื—ื” ืœื›ืš. ืคืกื— ื”ืงืจื•ื‘, ืฉื™ืžื• ืœื‘ ืœื ืจืง ืœืžื™ืœื™ื ื‘ื”ื’ื“ื”, ืืœื ื’ื ืœื›ื•ื— ืฉืœื”ืŸ ืœื™ืฆื•ืจ ืงื”ื™ืœื”. ย ื–ื›ืจื•, ืกื™ืคื•ืจ ื˜ื•ื‘ ื”ื•ื ืกื™ืคื•ืจ ืฉืžื—ื‘ืจ ืื ืฉื™ื, ื•ื–ื” ื‘ื“ื™ื•ืง ืžื” ืฉืขื•ืฉื™ื ืกื™ืคื•ืจื™ ืžื•ืชื’ื™ื ืžื•ืฆืœื—ื™ื. ืคืจื™ืฆืช ื”ื“ืจืš ื”ืฉื™ื•ื•ืงื™ืช ืฉืœืšืžืชื—ื™ืœื” ื›ืืŸ.

  • ื”ืื ืขืจื›ื™ ื”ืžื“ื™ื ื” ื•ืขืจื›ื™ ืžื•ืชื’ ืžืฉืœื™ืžื™ื ื–ื” ืืช ื–ื”?

    ื—ื•ื“ืฉ ืžืื™ ื”ื•ื ื—ื•ื“ืฉ ืขืžื•ืก ืจื’ืฉื™ืช ื•ื”ืฉื ื” ืขื•ื“ ื™ื•ืชืจ. ื™ื•ื ื”ืฉื•ืื”, ื™ื•ื ื”ื–ื™ื›ืจื•ืŸ ื•ื™ื•ื ื”ืขืฆืžืื•ืช ืžืฆื˜ื•ืคืคื™ื ื–ื” ืœืฆื“ ื–ื”, ืžื–ืžื™ื ื™ื ืื•ืชื ื• ืœื”ืชื‘ื•ื ืŸ ื‘ืขืจื›ื™ื ืฉืขืœื™ื”ื ื”ื•ืงืžื” ื”ืžื“ื™ื ื”, ืœื”ื™ื–ื›ืจ ื‘ืชืงื•ืคื•ืช ืงืฉื•ืช ื•ืœืฆื™ื™ืŸ ืืช ื”ื”ื™ืฉื’ื™ื ื•ื”ื”ืชืงื“ืžื•ืช. ืืš ื”ืื ื”ืขืจื›ื™ื ืฉื’ื“ืœื ื• ืขืœื™ื”ื ื ืฉืืจื• ืื•ืชื• ื”ื“ื‘ืจ? ื”ืื ืžื” ืฉื”ื™ื” ื—ืฉื•ื‘ ืœืžื™ื™ืกื“ื™ ื”ืžื“ื™ื ื” ืœืžืฉืœ, ืขื“ื™ื™ืŸ ืจืœื•ื•ื ื˜ื™ ืขื‘ื•ืจื ื• ื”ื™ื•ื? ืื™ืŸ ืกืคืง ืฉืขืจื›ื™ื ืขื‘ืจื• ืชื”ืœื™ืš ืฉืœ ื”ืชืคืชื—ื•ืช ืœืื•ืจืš ื”ืฉื ื™ื. ืขืจื›ื™ื ื›ืžื• ืฆื™ื•ื ื•ืช, ื—ืœื•ืฆื™ื•ืช ื•ืฉื•ื•ื™ื•ืŸ ื”ื™ื• ื—ื™ื•ื ื™ื™ื ืœื”ืงืžืช ื”ืžื“ื™ื ื”, ืืš ื™ื™ืชื›ืŸ ืฉืื™ื‘ื“ื• ืžืขื˜ ืžื›ื•ื—ื ื‘ื—ื‘ืจื” ื”ืžื•ื“ืจื ื™ืช. ืืช ืžืงื•ืžื ืชืคืกื• ืขืจื›ื™ื ื—ื“ืฉื™ื, ืฉืœืจื•ื‘ ืงืฉื•ืจื™ื ื’ื ืœืžื•ืชื’ ื›ื–ื” ืื• ืื—ืจ. ื”ื™ื•ื ืžืฉื›ื‘ืจ ื™ืฉ ืœื ื• ืžื“ื™ื ื”, ืขืจื›ื™ื ื—ื“ืฉื™ื ื›ืžื• ืงื™ื™ืžื•ืช, ืื—ืจื™ื•ืช ื—ื‘ืจืชื™ืช, ืื—ื“ื•ืช ื•ืกื•ื‘ืœื ื•ืช, ืชืคืกื• ืžืงื•ื ืžืจื›ื–ื™ ื™ื•ืชืจ ื‘ืฉื™ื— ื”ืฆื™ื‘ื•ืจื™. ืื ื™ืฉ ืžืฉื”ื• ืฉืื™ืจื•ืขื™ ื”ืฉื ื” ื”ืื—ืจื•ื ื” ืœื™ืžื“ื• ืื•ืชื ื•, ื•ืื™ืจื•ืขื™ ื—ื•ื“ืฉ ืžืื™ ื›ืžื•ื‘ืŸ ืฉืจืง ืžื—ื–ืง ืืช ื–ื”, ื–ื” ืฉืขืจื›ื™ื ืจื‘ื™ื ื ื•ืชืจื• ืจืœื•ื•ื ื˜ื™ื™ื ื’ื ื”ื™ื•ื. ืื”ื‘ืช ื”ืžื•ืœื“ืช, ื”ืจืฆื•ืŸ ืœืฉืžื•ืจ ืขืœ ื‘ื™ื˜ื—ื•ืŸ ื”ืžื“ื™ื ื” ื•ื”ืฉืื™ืคื” ืœื—ื‘ืจื” ืฆื•ื“ืงืช ื•ืฉื•ื•ื™ื•ื ื™ืช โ€“ ื›ืœ ืืœื” ื”ื ืขืจื›ื™ื ืฉืœืžืจื•ืช ื—ื™ื™ ื”ืžื•ืชืจื•ืช, ื”ืื•ืจื‘ื ื™ื•ืช, ื”ื˜ื›ื ื•ืœื•ื’ื™ื” ื•ื”ืžื™ืจื•ืฅ ืกื‘ื™ื‘ ื”ื›ืกืฃ ื•ื”ืฉืคืข, ืฆืฅ ืžื—ื“ืฉ ื•ืžื•ืฆื ืืช ืžืงื•ืžื• ื”ืžื—ื•ื“ืฉ ื’ื ื”ื™ื•ื. ืื ืœื”ื™ืฉืชืžืฉ ื‘ืžื•ื ื—ื™ื ืฉืœ ื”ื™ื•ื ื”ืื ื ื•ื›ืœ ืœื”ื’ื“ื™ืจ ืืช ืขืจืš "ืื”ื‘ืช ื”ืžื•ืœื“ืช" ืœืžืฉืœ ื›ืขืจืš ืจื˜ืจื•? ื ื•ืกื˜ืœื’ื™ ืฉื‘ื•ืขื˜ ื‘ืจื•ื—ื•ืช ื”ื ื•ืฉื‘ื•ืช ืœื‘ืจืœื™ืŸ ื•ื“ื•ื—ืคื•ืช ืœื“ืจื›ื•ื ื™ื ื–ืจื™ื ื•ื ื“ืœ"ืŸ ื‘ื™ื•ื•ืŸ. ื•ืžื” ื’ื•ืจื ืคืชืื•ื ืœื›ืœ ืขืจื›ื™ ื”ืจื˜ืจื• ื”ืืœื” ืœืฆื•ืฃ ืžื—ื“ืฉ? ืœืื•ืจ ื”ืฉื ื” ื”ืžื•ืจื›ื‘ืช ื‘ื” ืื ื• ื ืžืฆืื™ื, ื ืฉืืœืช ื”ืฉืืœื”: ื”ืื ืขืจื›ื™ ืžื•ืชื’ ืชื•ืคืกื™ื ืืช ืžืงื•ืžื ืฉืœ ืขืจื›ื™ื ืžืกื•ืจืชื™ื™ื ื‘ืชืงื•ืคื•ืช ืฉืœ ืฉืงื˜ ื•ืจื•ื•ื—ื”? ื–ื•ื”ื™ ืฉืืœื” ืžื•ืจื›ื‘ืช ืฉืื™ืŸ ืœื” ืชืฉื•ื‘ื” ื—ื“ ืžืฉืžืขื™ืช ื›ืžื•ื‘ืŸ. ื™ื™ืชื›ืŸ ืฉื‘ืชืงื•ืคื•ืช ืกื•ืขืจื•ืช, ืชืงื•ืคื•ืช ืฉืœ ื”ื™ืฉืจื“ื•ืช, ื”ื›ื—ื“ื” ื•ืชืงื•ืžื”, ื™ืฉื ื• ื’ื•ืจื ื—ื™ืฆื•ื ื™ ืฉืœืžืขืฉื” ืžื’ื“ื™ืจ ืื•ืชื ื• ืžื—ื“ืฉ ื•ื“ื•ื—ืฃ ืื•ืชื ื• ื—ื–ืจื” ืืœ ื”ืขืจื›ื™ื ื”ืžืกื•ืจืชื™ื™ื ื‘ืขื•ื“ ืฉื‘ืชืงื•ืคื•ืช ืฉืœ ืฉืงื˜ ื•ืจื•ื•ื—ื”, ืื ืฉื™ื ื ื•ื˜ื™ื ืคื—ื•ืช ืœื”ื–ื“ืงืง ืœืขืจื›ื™ื ืžืกื•ืจืชื™ื™ื ื—ื–ืงื™ื ื›ืžืงื•ืจ ืœื”ื›ื•ื•ื ื” ื•ืชืžื™ื›ื”. ื™ื™ืชื›ืŸ ืฉื”ื ืคื•ื ื™ื ื™ื•ืชืจ ืœืขืจื›ื™ื ืžื•ื“ืจื ื™ื™ื ื›ืžื• ืื™ื ื“ื™ื‘ื™ื“ื•ืืœื™ื–ื, ื—ื•ืคืฉ ื‘ื—ื™ืจื” ื•ื”ื’ืฉืžื” ืขืฆืžื™ ืื•ืชื ื ื™ืชืŸ ืœืžืฆื•ื ื‘ืžื•ืชื’ื™ื ืžื•ื‘ื™ืœื™ื. ืื– ืœืžื” ืขืฆื ื”ื”ืงื‘ืœื” ื‘ื™ืŸ ื”ืขืจื›ื™ื ื”ืืœื” ืžื”ื•ื•ื” ืžืขื™ืŸ ื—ื™ืœื•ืœ ื”ืงื•ื“ืฉ ืฉืœ ืขืจื›ื™ื ื›ื’ื•ืŸ ื”ืงืžืช ื”ืžื“ื™ื ื”, ืชืงื•ืžื”, ืžื•ืจืฉืช ืงืจื‘, ืฆื™ื•ื ื•ืช ื•ืขื•ื“. ื”ืื™ืจื•ืขื™ื ื”ืืœื”, ื”ืžืขืฆื‘ื™ื ืžื—ื“ืฉ ืืช ื”ื—ื‘ืจื” ื™ื—ืกื™ืช ืงืฆืจื™ื ืžื‘ื—ื™ื ืช ื˜ื•ื•ื— ื”ื–ืžืŸ ืฉืœื”ื, ืืš ื”ืขื•ืฆืžื•ืช ื•ื”ื”ืฉืœื›ื•ืช ืฉืœื”ืŸ ืžื•ืฉืจืฉื•ืช ื‘ื ื• ืขื“ ื”ื™ื•ื. ืœืขื•ืžืช ื–ืืช, ืจื•ื‘ ื”ื—ื™ื™ื ืฉืœื ื•, ื‘ืžื™ื•ื—ื“ ื‘ืขื™ื“ืŸ ื”ืžื•ื“ืจื ื™, ื”ื™ื ื ื—ื™ื™ ืจื•ื•ื—ื”, ื›ืœื›ืœื”, ืขื‘ื•ื“ื”, ืงื”ื™ืœื”, ื‘ืงื™ืฆื•ืจ ื”ื—ื™ื™ื ื‘"ืฉื•ื˜ืฃ" ืขื ืคืจืงื™ ื–ืžืŸ ืืจื•ื›ื™ื ื™ื•ืชืจ, ื”ืื ืื™ืŸ ืžืงื•ื ืœื—ืฉื™ื‘ื•ืชื ืฉืœ ืขืจื›ื™ื ืืœื” ื‘ื™ื•ื ื™ื•ื? ืื• ืฉื ืงื™ื™ื ื”ืคืจื“ื” ื‘ื™ืŸ "ืขืจื›ื™ ืงื•ื“ืฉ" ืœ "ืขืจื›ื™ ื—ื•ืœ"? ื‘ื™ืŸ ืงื•ื“ืฉ ืœื—ื•ืœ ืžืฉื—ืง ื”ื’ื•ืžืœื™ืŸ ื‘ื™ืŸ ืขืจื›ื™ื ืžืกื•ืจืชื™ื™ื ื•ืขืจื›ื™ ืžื•ืชื’ ื”ื•ื ื“ื™ื ืžื™ ื•ืจื‘ ืคื ื™ื, ื•ืžืฆื™ืข ื”ื–ื“ืžื ื•ื™ื•ืช ืœื“ื™ืืœื•ื’, ืจืคืœืงืฆื™ื” ื•ืื‘ื•ืœื•ืฆื™ื”. ื›ืœ ืื—ื“ ื‘ืชืงื•ืคื•ืช ืฉื•ื ื•ืช ืฉืœ ื”ื—ื™ื™ื. ื”ืŸ ืฉืœื—ื™ื™ื ื• ื”ืคืจื˜ื™ื™ื ื•ื”ืŸ ืฉืœ ื—ื™ื™ื ื• ื›ืื•ืžื”. ืื™ืŸ ืกืคืง ืฉื—ืฉื•ื‘ ืœื ื• ื”ืŸ ื›ื™ื—ื™ื“ื™ื ื•ื›ื—ื‘ืจื” ื›ื•ืœื” ืœื‘ื—ื•ืŸ ื‘ืื•ืคืŸ ื‘ื™ืงื•ืจืชื™ ืืช ื”ืขืจื›ื™ื ื‘ื”ื ื“ื•ื’ืœื™ื ืžื•ืชื’ื™ื ื•ืžื•ืกื“ื•ืช ืžืกื•ืจืชื™ื™ื ื›ืื—ื“, ืชื•ืš ื”ืชื—ืฉื‘ื•ืช ื›ื™ืฆื“ ื”ื ืžืขืฆื‘ื™ื ื–ื”ื•ื™ื•ืช, ืžืฉืคื™ืขื™ื ืขืœ ื”ืชื ื”ื’ื•ื™ื•ืช ื•ืชื•ืจืžื™ื ืœืžืจืงื ื”ืขืจื›ื™ื ื”ืงื•ืœืงื˜ื™ื‘ื™ื™ื ืฉืœื ื•. ืขืœ ื™ื“ื™ ื ื™ื•ื•ื˜ ื‘ื ื•ืฃ ื”ืžื•ืจื›ื‘ ื”ื–ื” ื‘ืžื•ื“ืขื•ืช ื•ื‘ื›ื•ื•ื ื”, ื ื•ื›ืœ ืœื˜ืคื— ื“ื•-ืงื™ื•ื ื”ืจืžื•ื ื™ ืฉื‘ื• ื”ืขืจื›ื™ื ื”ืžืกื•ืจืชื™ื™ื ื•ื’ื ื”ืžื•ืชื’ื™ื ืชื•ืจืžื™ื ืœืžืจืงื ืขืฉื™ืจ ื™ื•ืชืจ ืฉืœ ืขืจื›ื™ื ื—ื‘ืจืชื™ื™ื ื‘ืชืงื•ืคื•ืช ืฉืœ ืฉืœื•ื ื•ืฉื’ืฉื•ื’. ื”ืืชื’ืจ ื”ื•ื ืœืžืฆื•ื ืืช ื”ืื™ื–ื•ืŸ ื‘ื™ืŸ ื”ืขืจื›ื™ื ื”ืžืกื•ืจืชื™ื™ื ืœื‘ื™ืŸ ื”ืขืจื›ื™ื ื”ื—ื“ืฉื™ื ื”ืžื”ื“ื”ื“ื™ื ืขืœ ื™ื“ื™ ืžื•ืชื’ื™ื ื‘ืขืœื™ ื›ื— ื•ืขืฆืžื” ืจื‘ื”. ืคืจื™ืฆืช ื”ื“ืจืš ื”ืฉื™ื•ื•ืงื™ืช ืฉืœืš ืžืชื—ื™ืœื” ื›ืืŸ.

  • ื“ื™ืœืžืช ื”ืฉื™ื•ื•ืง: ืœื”ืกืชื™ืจ ืืช ื”ื“ื’ืœ ืื• ืœื?

    ื—ื‘ืจื•ืช ื™ืฉืจืืœื™ื•ืช ืจื‘ื•ืช ืฉืคื•ื ื•ืช ืœื—ื•"ืœ ืžืชืœื‘ื˜ื•ืช ืื™ืชื”: ื”ืื ืœื”ืฆื™ื’ ืืช ื™ืฉืจืืœ ื›ืžื“ื™ื ืช ื”ืžื•ืฆื ืฉืœ ื”ื—ื‘ืจื”. ืื™ืŸ ืกืคืง ืฉืื ื—ื ื• ืœื ืชืžื™ื“ ืคื•ืคื•ืœืจื™ื™ื ื‘ื—ื•"ืœ, ื•ืื ื›ืŸ, ืื– ืœื ื‘ืื•ืคืŸ ื—ื™ื•ื‘ื™. ืื ื™ ืžื“ื‘ืจืช ืขืœ ื”ื ื•ืฉื ื”ืจื‘ื” ืขื ื—ื‘ืจื•ืช ื™ืฉืจืืœื™ื•ืช ื’ืœื•ื‘ืœื™ื•ืช ื•ื™ื–ืžื™ื ืฉืžื‘ืœื™ื ืืช ืจื•ื‘ ื–ืžื ื ื‘ื—ื•"ืœ. ื”ืชืฉื•ื‘ื•ืช ืฉืื ื™ ืžืงื‘ืœืช ืœืจื•ื‘ ืžืชื—ืœืงื•ืช ืœืฉืชื™ื™ื ื•ืชืœื•ื™ื•ืช ืœื ืžืขื˜ ื‘ืฉืœื‘ ื‘ื• ื ืžืฆืืช ื”ื—ื‘ืจื”. ื—ืœืง ืžื”ืชืฉื•ื‘ื•ืช ืืคื™ืœื• ืžืคืชื™ืขื•ืช ืื•ืชื™ ืœื˜ื•ื‘ื”. ื‘ื•ืื• ื ืชื—ื™ืœ ื‘ื›ืš ืฉืื ื™ ืคื•ื’ืฉืช ืœื ืžืขื˜ ื—ื‘ืจื•ืช ืฉื“ื•ื•ืงื ื‘ืชืงื•ืคื” ื”ืื—ืจื•ื ื” ืกื’ืจื• ืขืกืงืื•ืช ืžืฉืžืขื•ืชื™ื•ืช ืฉืžื•ื‘ื™ืœื•ืช ืœืคืจื™ืฆืช ื“ืจืš ืืžื™ืชื™ืช ืขื‘ื•ืจ ื”ื—ื‘ืจื”. ื—ื‘ืจืช ืกื˜ืืจื˜-ืืค ืื—ืช ืืฃ ืกื’ืจื” ืืช ื”ืœืงื•ื— ื”ืจืืฉื•ืŸ ืฉืœื”. ื•ืœื ืกืชื ืœืงื•ื—, ืืœื ืขื ืงื™ืช ื‘ืชื—ื•ื, ืฉืœืžืจื•ืช ื”ืžืฆื‘ ื”ืืžื™ื ื” ื‘ื˜ื›ื ื•ืœื•ื’ื™ื” ื•ื‘ื—ื–ื•ืŸ ืฉืœ ื”ื—ื‘ืจื” ื•ื”ืชืงืฉืจื” ืื™ืชื” ืœืกื’ื™ืจืช ื—ื•ื–ื” ื’ื“ื•ืœ. ืื ื™ ื ืคื’ืฉืช ืขื ืœื ืžืขื˜ ื™ื–ืžื™ื ืฉืคื•ื ื™ื ืœื—ื•"ืœ ื•ืจื•ื‘ื ืื•ืžืจื™ื ืฉื”ืžืฆื™ืื•ืช ื“ื•ื•ืงื ืื™ื ื” ื›ืคื™ ืฉื”ื™ื ืžื•ืฆื’ืช ื‘ืชืงืฉื•ืจืช. ืจื•ื‘ื ื˜ื•ืขื ื™ื ืฉืื ื™ืฉ ื›ื‘ืจ ื”ืชืคืชื—ื•ืช ืžืฉืžืขื•ืชื™ืช ืžื•ืœ ื’ื•ืจืžื™ื ืจืœื•ื•ื ื˜ื™ื™ื ื‘ื—ื•"ืœ, ื™ืฉ ื”ื™ื›ืจื•ืช ื•ืืžื•ืŸ, ืื– ืขืกืงืื•ืช ื•ืชื”ืœื™ื›ื™ื ืžืžืฉื™ื›ื™ื ืœื”ืชืงื“ื. ืคืจื•ื™ืงื˜ื™ื ืžืžืฉื™ื›ื™ื ืœื”ืชืคืชื— ื•ืชื•ื›ื ื™ื•ืช ืžืžืฉื™ื›ื•ืช ืœื”ื™ืจืงื. ื™ืฉ ืืœื” (ืจื•ื‘ื ืกื˜ืจื˜ืืคื™ื) ืฉื“ืื’ื• ืœื ืชื‘ ืืช ืžืฉืจื“ื™ ื”ื”ื ื”ืœื” ืฉืœื”ื ืœื—ื•"ืœ, ืื™ืจื•ืคื” ื‘ื“ืจืš ื›ืœืœ. ืืš ื’ื ื”ื, ืžืฉืื™ืจื™ื ืืช ืจื•ื‘ ื”ืคืขื™ืœื•ืช ื”ืงื™ื™ืžืช ื‘ืืจืฅ. ื”ืฉื™ื ื•ื™ ื”ื•ื ืžื‘ื—ื™ื ื” ืžืฉืคื˜ื™ืช, ื‘ืืชืจ ื•ื‘ื—ื•ืžืจื™ื ื”ืฉื™ื•ื•ืงื™ื™ื ื‘ืœื‘ื“. ื‘ืคื•ืขืœ ืจื•ื‘ื ืžืžืฉื™ื›ื™ื ืœื”ืชื ื”ืœ ื›ืจื’ื™ืœ. ืžืื– ื” 7.10 ืžื ื™ื•ืช ื”ื˜ื›ื ื•ืœื•ื’ื™ื” ื‘ื™ืฉืจืืœ ื•ื‘ื ืืกื“"ืง ืžืฆื™ื’ื•ืช ืชืฉื•ืื” ื“ื•ืžื”. ื”ืืžืช, ืฉื’ื ืžื“ื“ื™ ื”ื‘ื•ืจืกื” ื”ืŸ ืฉืœ ื‘ื•ืจืกืช ืชืœ-ืื‘ื™ื‘ ื•ื”ืŸ ืฉืœ ื”ื ืกื“"ืง ืฉื™ืงืคื• ืืช ื”ืชืžื•ื ื” ืžืขืœื”. ืื•ืžื ื ืœืื—ืจ ืžืจืฅ 2023 ื—ืœื” ื™ืจื™ื“ื” ื‘ืžื“ื“ื™ ืชืœ-ืื‘ื™ื‘ ื˜ื›ื ื•ืœื•ื’ื™ื•ืช ื•ืช"ื 35, ืืš ื”ื–ืขื–ื•ืข ื”ืขื•ืœืžื™ ื”ืฉืคื™ืข ื‘ืื•ืชื” ืžื™ื“ื” ืขืœ ื”ื ืกื“"ืง. ืžืื– ื ื™ืชืŸ ืœืจืื•ืช ืชื™ืงื•ืŸ ืฉืœ ืžื“ื“ื™ ื”ื˜ื›ื ื•ืœื•ื’ื™ื” ื‘ื‘ื•ืจืกืช ืชืœ-ืื‘ื™ื‘ ื•ื”ื ืกื“"ืง ื‘ืขืœื™ื™ื” ืฉืœ ื›-15%, ย ื‘ืขื•ื“ ืฉื‘ืžื“ื“ ืชืœ-ืื‘ื™ื‘ 35 ืขืœื™ื™ื” ืงืœื” ืฉืœ 3% ื‘ืœื‘ื“. ย ืžืื– ื” 7.10 ืžื ื™ื•ืช ื”ื˜ื›ื ื•ืœื•ื’ื™ื” ื‘ื™ืฉืจืืœ ื•ื‘ื ืืกื“"ืง ืžืฆื™ื’ื•ืช ืชืฉื•ืื” ื“ื•ืžื”. ื›ืš ืฉื ื™ืชืŸ ืœืจืื•ืช ื’ื ื›ืืŸ, ืฉื‘ื’ื“ื•ืœ ื”ืฆืžื™ื—ื” ืฉืœ ืžื“ื“ื™ ื”ื˜ื›ื ื•ืœื•ื’ื™ื” ืขืฉื• ืชื™ืงื•ืŸ ืžืฉืžืขื•ืชื™ ืžืื– ืžืจืฅ 2023. ื’ื ืœื’ื‘ื™ ื’ื™ื•ืกื™ ื”ื•ืŸ, ืกื˜ืืจื˜-ืืคื™ื ื™ืฉืจืืœื™ื ืžืžืฉื™ื›ื™ื ืœื’ื™ื™ืก ื”ื•ืŸ ื’ื ื‘ืชืงื•ืคื” ื–ื•. ย ืื– ื ื›ื•ืŸ ืฉืœื ืงืœ, ื•ืœื ืคืฉื•ื˜, ืื‘ืœ ื—ื‘ืจื•ืช ื™ืฉืจืืœื™ื•ืช ืžืžืฉื™ื›ื•ืช ืœื™ื™ืฆืจ, ืœื’ื™ื™ืก ื•ืœืคืชื— ื’ื ื”ื™ื•ื. ื”ืื ื™ืฉ ืชืฉื•ื‘ื” ื—ื“ ืžืฉืžืขื™ืช ืœื“ื™ืœืžื”? ืœื. ื›ืœ ื—ื‘ืจื”, ืœื’ื•ืคื• ืฉืœ ืขื ื™ื™ืŸ. ื›ืŸ ื—ืฉื•ื‘ ืœื’ืฉืฉ ืžื•ืœ ืžืฉืงื™ืขื™ื, ืœืงื•ื—ื•ืช ื•ื“ื™ืจืงื˜ื•ืจื™ื•ื ื™ื ืขื“ ื›ืžื” ืžืฉืคื™ืขื” ื”ืขื•ื‘ื“ื” ื›ื™ ืžื“ื•ื‘ืจ ื‘ื—ื‘ืจื” ื™ืฉืจืืœื™ืช ื•ืžื” ื ื™ืชืŸ ืœืขืฉื•ืช ืขืœ ืžื ืช ืฉืœืงื•ื—ื•ืช ื™ื•ื›ืœื• ืœืงื“ื ืžื•ืœื™ื ื• ืขืกืงืื•ืช ืžื‘ืœื™ ืฉื”ื ื™ืฆื˜ืจื›ื• ืœืชืช ื“ื™ืŸ ื•ื—ืฉื‘ื•ืŸ ืœืœืงื•ื—ื•ืช ืฉืœื”ื. ืžื” ื”ื—ื•ื•ื™ื” ืฉืœื›ื? ื”ืื ื”ื ื•ืฉื ืขืœื”? ื•ืื ื›ืŸ, ืžื” ื”ืชื•ื›ื ื™ื•ืช ืฉืœื›ื?

  • ื›ืžื” ืื—ืจื™ื•ืช ืื ื—ื ื• ื‘ืืžืช ืœื•ืงื—ื™ื ืขืœ ื”ืฉื™ืจื•ืช ืื• ืžื•ืฆืจ ืœื ื•?

    ื”ืฉื‘ื•ืข ื™ืฆื ืœื™ ืœื”ื™ืคื’ืฉ ืขื ื™ื–ื ืฉืคื™ืชื— ืืคืœื™ืงืฆื™ื” ื‘ืชื—ื•ื ื›ื— ื”ืื“ื, ืกื•ื’ ืฉืœ ื•ื•ืืœื˜ ืฉืืชื” ืคืฉื•ื˜ ื™ื›ื•ืœ ืœื”ื–ืžื™ืŸ ืืช ื›ื— ื”ืื“ื ืฉืืชื” ืฆืจื™ืš ื‘ื”ืชืื ืœืฆื•ืจืš. ืžื“ื•ื‘ืจ ื‘ื›ื— ืื“ื ืœืขื•ืœื ื”ืื™ืจื•ืขื™ื, ื”ืกืขื“ื” ื•ื›ืœ ืžื” ืฉืงืฉื•ืจ ืœ- Gig-Economy. ืจืขื™ื•ืŸ ืžืžืฉ ืžื“ืœื™ืง ื‘ืžื™ื•ื—ื“ ื‘ืขื™ื“ืŸ ื‘ื• ื›ื— ื”ืื“ื ืžืžืฉ ืงืฉื” ืœื”ืฉื’ื” ื•ืื ืื›ืŸ ืžื“ื•ื‘ืจ ื‘ืกื•ื’ ืฉืœ ื•ื•ืืœื˜ ืฉื“ืจื›ื• ื ื™ืชืŸ ืœื”ื–ืžื™ืŸ ื›ื— ืื“ื ื ื’ื™ืฉ ืื–, ื”ื™ื™, ืฉื™ื—ืงื• ืื•ืชื”! ื•ืื– ืฉืืœืชื™ ืืช ื”ืฉืืœื” ื”ื‘ืื”: " ื•ืื™ืš ืืชื ืžืชืžื•ื“ื“ื™ื ืขื ื”ื‘ืจื–ื•ืช ืฉืœ ื”ืจื’ืข ื”ืื—ืจื•ืŸ? ืื™ื–ื• ืขืจื‘ื•ืช ื™ืฉ ืœื›ื ื‘ืžืงืจื™ื ื›ืืœื”?" ื›ืืŸ ื›ื‘ืจ ื”ืชื—ื™ืœ ื”ืกื™ืคื•ืจ ืœื”ื™ืงื˜ืข ื•ืœื’ืžื’ื. ื”ืชืฉื•ื‘ื•ืช ืฉืงื™ื‘ืœืชื™ ื”ื™ื• ื‘ืกื’ื ื•ืŸ ืฉืœ "ืื ื—ื ื• ื ืขืฉื” ืืช ืžื™ื˜ื‘ ื™ื›ื•ืœืชื™ื ื• ืฉื–ื” ืœื ื™ืงืจื”" ืื• " ื™ืฉ ืœื ื• ืžื“ืจื’ ืขื‘ื•ืจ ื›ืœ ืื—ื“", ืฉื–ื” ืืžื•ืจ ืœื”ื™ื•ืช ืชืขื•ื“ืช ื‘ื™ื˜ื•ื—? "ืžื”ืžื!", ืื ื™ ืขื•ื ื”, "ื•ืื™ืš ืืชื ืขื•ืฉื™ื ื–ืืช?" "ื”ืžืžืžืž...." ืื ื™ ืžืกื‘ื™ืจื”, " ืื“ื ืฉืกื•ืžืš ืขืœ ื›ื— ื”ืื“ื ืฉืœื›ื ืœืงืจืืช ืื™ืจื•ืข ื—ื™ื™ื‘ ืœื“ืขืช ืฉื™ืฉ ืœื• ืืช ื”ื›ื— ืื“ื ื”ื–ื” ืฉืœืžืขืฉื” ื›ืœ ื”ืื™ืจื•ืข ืชืœื•ื™ ื‘ื•" ื”ืชืฉื•ื‘ื•ืช ื”ื™ื• " ื›ืŸ ื‘ื˜ื—, ื‘ืจื•ืจ... ืื ื—ื ื• ื ืกื™ื™ืข ื‘ื’ื™ื•ืก ื›ื— ืื“ื ื‘ืžืงื•ื ืžื™ ืฉื”ื™ื” ืืžื•ืจ ืœืงื—ืช ืืช ื”ืขื‘ื•ื“ื”...." ื•ื›ื•. ื‘ืงื™ืฆื•ืจ ืืชื ืžื‘ื™ื ื™ื. ื•ื›ืืŸ ืื ื™ ืฉื•ืืœืช ืืช ื”ืฉืืœื” ื”ืžืชื‘ืงืฉืช: ืžื” ืจืžืช ื”ืื—ืจื™ื•ืช ืฉืื ื—ื ื• ืœื•ืงื—ื™ื ืขืœ ื”ืฉื™ืจื•ืช ืื• ื”ืžื•ืฆืจ ืฉืœื ื•? ื–ื”ื• ืžืงืจื” ืงืœืืกื™ ืฉืจืง ืžืžื—ื™ืฉ ืืช ืคืขืจ ืฉื‘ื™ืŸ ืžื•ืชื’ ื”ื—ื‘ืจื”, ื‘ื”ื ื—ื” ืฉื”ื ื™ืฉื•ื•ืงื• ืืช ืขืฆืžื ื•ืขื ื”ื–ืžืŸ ื™ื™ืฆืจื• ืžื•ืชื’ ืžื•ื›ืจ, ืžื™ ื™ื•ื“ืข ืื•ืœื™ ื‘ืืžืช ื‘ืจืžื” ืฉืœ ื•ื•ืœื˜, ืœื‘ื™ืŸ ื”ืžื•ื ื™ื˜ื™ืŸ ืฉื™ื›ื•ืœ ืœื”ื™ื•ืช ืœื”ื ืื ื”ื ืื• ืžื™ ืžื˜ืขืžื, ื‘ืžืงืจื” ื”ื–ื”, ื›ื— ื”ืื“ื ืฉื”ื ืžืชื•ื•ื›ื™ื ืœื ื• ื“ืจืš ื”ืืคืœื™ืงืฆื™ื”, ืœื ื™ืขืžื“ื• ื‘ื”ื‘ื˜ื—ืช ื”ืžื•ืชื’. ื‘ืžืืžืจ ืงื•ื“ื ืฉืœื™ ื“ื™ื‘ืจืชื™ ืขืœ ื”ื”ื‘ื“ืœ ื‘ื™ืŸ ืžื•ืชื’ ืœืžื•ื ื™ื˜ื™ืŸ ย . ืžื•ื ื™ื˜ื™ืŸ ื—ื–ืง ื”ื•ื ืื—ื“ ื”ื ื›ืกื™ื ื”ื—ืฉื•ื‘ื™ื ื‘ื™ื•ืชืจ ืฉื™ืฉ ืœื—ื‘ืจื”. ืžื•ื ื™ื˜ื™ืŸ ื—ื–ืง ื ื•ืฆืจ ื›ืฉื™ืฉ ื”ืœื™ืžื” ื‘ื™ืŸ ื”ื‘ื˜ื—ืช ื”ืžื•ืชื’ ืœื‘ื™ืŸ ื”ืชื•ืฆืจ ื‘ืคื•ืขืœ. ื—ื•ืกืจ ื”ืœื™ืžื” ื™ื›ื•ืœ ืœืคื’ื•ืข ื‘ืžื•ื ื™ื˜ื™ืŸ ื•ืžื›ืืŸ ื‘ืฉืืจ ืฉืจืฉืจืช ื”ื—ื‘ืจื”: ืžื›ื™ืจื•ืช, ืืžื™ื ื•ืช, ื ืืžื ื•ืช ืœืงื•ื—ื•ืช ื•ื›ื•'. ื”ืžื•ื ื™ื˜ื™ืŸ ืฉืœ ื”ื—ื‘ืจื” ื›ืืŸ ื™ืขืžื•ื“ ื›ื•ืœื• ืขืœ ื”ื™ื›ื•ืœืช ืฉืœื” ืœืขืžื•ื“ ืžืื—ื•ืจื™ ื”ื‘ื˜ื—ืช ื”ืžื•ืชื’ืฉืœื” ืฉื”ื•ื: ื›ื— ืื“ื ื ื’ื™ืฉ ื•ืืžื™ืŸ ืœืขื‘ื•ื“ื•ืช ื–ืžื ื™ื•ืช. ื”ืžื•ื ื™ื˜ื™ืŸ, ื›ืืŸ ื™ืขืžื•ื“ ื‘ื“ื™ื•ืง ืขืœ ื”ืฉืืœื•ืช ืฉืฉืืœืชื™ ื•ืœื ื‘ื“ื™ื•ืง ื”ืฉืชื›ื ืขืชื™ ืกื•ืคื™ืช ืžื”ืชืฉื•ื‘ื•ืช. ื›ืžื•ื‘ืŸ ืฉืคื™ืชื•ื— ื”ืืคืœื™ืงืฆื™ื” ืžืžืฉื™ืš ืœื“ื”ื•ืจ ืงื“ื™ืžื” ื•ื’ื ืžืืžืฆื™ ื”ืฉื™ื•ื•ืง ื™ืคื™ื ืžืื•ื“ ื•ื”ืคื•ื˜ื ืฆื™ืืœ ืขื“ ื”ืฉืžื™ื™ื! ื›ืœ ื–ืืช ื‘ืชื ืื™ ืื—ื“: ืฉื”ื ื™ืฉื›ื™ืœื• ืœื™ื™ืฆืจ ืžื ื’ื ื•ืŸ ื™ืฆื™ื‘ ื•ื•ื“ืื™ ื‘ื• ื›ื— ื”ืื“ื ื”ื–ืžื ื™, ืฉืื™ื ื• ืขื•ื‘ื“ ืชื—ืชื, ืžื—ื•ื™ื™ื‘ ืœืขื‘ื•ื“ื” ื”ื–ืžื ื™ืช ืฉืœืงื— ืขืœ ืขืฆืžื•. ื•ืื ื™ ืฉื•ืืœืช ืืชื›ื:-ืขื“ ื›ืžื” ืืชื ืื—ืจืื™ื ืขืœ ื›ืœ ืชื”ืœื™ืš ื”ืฉื™ืจื•ืช ืื• ื”ืžื•ืฆืจ ืฉืืชื ืžืกืคืงื™ื ืœืœืงื•ื—ื•ืช ืฉืœื›ื? ื”ืžื•ื ื™ื˜ื™ืŸ ืฉืœื›ื ืชืœื•ื™ ื‘ื–ื”. ืคืจื™ืฆืช ื”ื“ืจืš ื”ืฉื™ื•ื•ืงื™ืช ืฉืœื›ื ืžืชื—ื™ืœื” ื›ืืŸ. ื‘ื•ืื• ื ื“ื‘ืจ!

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